 Articles tagged: exhibits
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Despite the fact that economy is in bad shape right now, this is not the time to skimp on marketing. written by Sam Brown
Having an excellent trade show presence is the key to being notice and remembered. written by Sam Brown
From cruise ship musician to custom exhibit builder, finding a job that pays you to travel and see the world can be very rewarding. written by Sam Brown
Having a tradeshow booth that compliments your company’s products or services is essential to making the most of your slot on the lot at this year’s convention. written by Martyn Davis
There are many fabulous pictures of The Louvre, but most people recognise this Paris landmark by the large glass pyramid that is situated in the central courtyard and serves as the main entrance to the museum. written by Dick Wheeler
The fundamentals of selecting trade show displays that will make your trade show exhibit a success. written by Dick Wheeler
The fundamentals of renting trade show displays that will make your rental trade show exhibit a success. written by Ted Turner
The storefront is the most visible part of a retail or business house for the customers or the commuters. written by Dick Wheeler
Your company’s presence at industry trade shows is critical to stay competitive in a global marketplace. A properly managed trade show display can be one of your most effective and powerful sales tools. written by Dick Wheeler
Trade show exhibitors often ask why they should create a distinctive theme for their trade show display booth. There are at least three good reasons. Themes set you apart from your competition, stimulate excitement and momentum for your staff, and dramatically increase traffic to your trade show display. written by Dick Wheeler
In order to achieve a company’s new image while keeping a handle on its budget, a good interim step for a firm that wants major attention at a key trade show is a custom modular trade show display that has the "look and feel" of a high-end custom build but at a substantial cost saving. written by Dick Wheeler
Your trade show exhibit builder has the expertise to help you make your event a success. But it can often be any one of the following pesky details relating to trade show services, which, if overlooked, can undermine an otherwise well-planned trade show experience. Here are ten key recommendations from “Tips & Techniques for Exhibiting Success” by Nomadic Display: written by Dick Wheeler
When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not only entertains but also educates their key customer prospects with entertaining “hands on” experiences. written by Dick Wheeler
o introduce the latest technologies, the most effective trade show displays combined drama, creativity and design to broadcast their message and pound home their brand awareness. On the other hand, there were trade show exhibits that lacked creativity and pizzazz and went virtually unnoticed by the milling show floor throng. written by Dick Wheeler
Why are companies joining the trade show bandwagon? One of the major reasons for the continuing trade show popularity is the personal contact opportunity to observe innovations in business products and services. In an era of impersonal electronic communication, trade shows offer face- to- face meetings that are critical for companies to compete in an ever-changing marketplace. written by Dick Wheeler
When it comes to choosing the right trade show exhibit company for your next trade show display appearance, look for unique qualities that set one firm apart from the others. Seek out the trade show display firm that can help you gain the maximum impact on the show floor. written by Evan Owen
In February 2006 D-Link, a well known router company, and Kyocera, a well known cell phone products manufacturer, launched a product that will revolutionize how trade show exhibitors will gain access to broadband Internet access. written by Evan Owen
In the hyper competitive world of trade shows trying to stand out from the crowd can be quite challenging. It seems that everyone has a nice display, great graphics, brochures and the typical ball point pen or koozie with logo which makes it difficult to be different. written by Dick Wheeler
From time to time, clients ask how they can keep control of trade show exhibit costs without diluting their exhibit impact. Here are several suggestions to help keep trade show display expenditures in line: written by Dick Wheeler
More and more trade show exhibitors are finding that a great way to get noticed is to introduce an element of show business into their trade show display appearance. written by Dick Wheeler
It is crucial to establish goals and set objectives before you plan to exhibit at a trade show. As with any important marketing effort, you measure success by how well the activity performs against your stated goals. written by Dick Wheeler
To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and business producing trade show display, right? written by Dick Wheeler
Tradeshow exhibitors often miss important leads at trade shows because they have no lead development strategy. In addition, according to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of follow-up. written by Dick Wheeler
You are about to mount a major product introduction at the industry’s premiere trade show. The company wants to make a dramatic statement, and you want to own the exhibit hall floor with a creative, custom-built exhibit. written by Dick Wheeler
According to a survey by market research firm Exhibit Surveys Inc., trade shows are critical to marketing-oriented companies. Trade shows attract decision-makers, influence purchasing decisions, provide a point of contact for new customers, and make a lasting impression. staff at your trade show booth. written by Dick Wheeler
One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. In order to take advantage of your trade show appearance, it is crucial to have a knowledgeable, qualified and highly trained sales staff at your trade show booth. written by Dick Wheeler
Your company has made the important decision to make trade show exhibit appearance a part of its marketing program, and you now need to create a game plan that will help you select your appropriate trade shows. You know that exhibiting at the right trade shows can bring successful leads and sales, while the wrong trade shows can waste your company’s time, money and energy. written by Evan Owen
written by Evan Owen
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