Articles tagged: digital terrestrial 

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Technology, the Media and your Brand written by Yusuf Danesi
. I am happy that more Nigerian print media now have the vision and management capability to change and expand their business in line with the changing global market. However, I doubt that they are making timely response to the challenges of globalization, convergence, digital technology and societal change. Nigerian readers today want more functionality and interactivity; our newspapers need to offer online products and services which require new and very different business models from those used previously. Content is so vital that publishers must extend existing product lines into a digital environment where they have the opportunity to provide a much richer and more complex diet for their enthusiastic customers

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