Articles tagged: Quality Score 

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Is Google Quality Score Taking Away Strategic Bidding? written by Traian Neacsu
The PPC advertisers on the first position generate more exposure which is helpful in creating the highest chance for converting.

How To Lower Your PPC Bid and Increase Your Quality Score written by Charley Hwang
So, you got all your Pay Per Click campaigns setup and running. You are happily paying $0.05 to $0.10 per click and all of a sudden Google decided to slap you and WHAM you wake up in the morning realizing that all your bidding keywords are inactive and you need to pay $5.00 per click. That right, five dollars per click!

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