 Articles tagged: Nollywood
<< previous page 1 next page>> written by Yusuf Danesi
I think what the minister must have been trying to do was exploit our recognized talents to draw favourable (not desperate) attention to Nigeria. If Nollywood is anathema to marketing brand Nigeria, is it therefore strategically justifiable to engage Nollywood stars as brand endorsers? Marketers wishing to use celebrity endorsers need to carefully select those whose demographics appeal to their target audience. People differ in attitudes, values, cognitive styles and personality, which are functions of age, gender, socio-economic class, and ethnic origin written by Yusuf Danesi
How will branded entertainment work in Nigeria? We do not have to await the advent of DVRs courtesy of the TiVos of this world before we challenge ourselves. The truth is, because 90% of our TV shows are boring and irritating, it is imperative that our media independents collaborate with ‘Nollywood’ talent shops toward persuading marketers to invest in branded entertainment. << previous page 1 next page>> |
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