Articles tagged: New Product Development 

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Marketing Innovative Products written by John Bradley Jackson
Innovative products need to be marketed and sold differently than other offerings since they require a special customer who is receptive to innovation. Most customers are skeptical and will wait until innovative products are mass marketed.

New Product Development Strategy Used in Market Research written by James Marriot
The New Product Development (NPD) process includes conceptualizing, formulating and delivering new product in a company.

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