Articles tagged: Know Your Customer 

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Know Your Customer written by Colleen Francis
It’s much easier and more profitable to keep an existing customer than it is to land a new one. Research tells us that most North American companies lose half of their customers every five years.

Does Your Marketing Pass the 5 Second Test? written by Rikki Arundel
We all take just a few seconds to decide whether an article, mailing, advert, trade show booth or web page is of interest to us. If you are planning any form of marketing you need to make sure it passes the five second test to get attention.

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