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Articles tagged: Creating Products 


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What are the Benefits of Podcasting? written by Gihan Perera
Why should you be using podcasts in your business? Well there are a number of reasons; I'm going to give you six.

Why is Podcasting So Popular Now? written by Gihan Perera
In 2005, the New Oxford American Dictionary defined "podcast" as its word of the year.

Are You Making the Most of Every Newsletter Article? written by Gihan Perera
When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!"

Will Your Product Idea Work? written by Gihan Perera
Are you launching a new product or service? How do you know whether it will succeed?

Don't Become a Digital Dinosaur written by Gihan Perera
I've recently finished reading Andrew Keen's book The Cult of the Amateur, where he talks about "how today's Internet is killing our culture and assaulting our economy". His main argument is that the new Internet promotes popularity over expertise, trivia over serious news, and sound bites over substance.

Are You Making the Most of Every Newsletter Article? written by Gihan Perera
When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!"

Copy It Right written by Gihan Perera
The Internet landscape has changed when it comes to copyright. Previously, publishers would jealously guard their material, and could even send lawyers after you if you copied it without permission. But now Web 2.0 sites like YouTube encourage users to copy their material, so they get more exposure and more traffic.

Don't Become a Digital Dinosaur written by Gihan Perera
I've recently finished reading Andrew Keen's book The Cult of the Amateur, where he talks about "how today's Internet is killing our culture and

assaulting our economy". His main argument is that the new Internet promotes popularity over expertise, trivia over serious news, and sound bites

over substance.

Are You Making the Most of Every Newsletter Article? written by Gihan Perera
When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!"

Copy It Right written by Gihan Perera

The Internet landscape has changed when it comes to copyright. Previously, publishers would jealously guard their material, and could even send lawyers after you if you copied it without permission. But now Web 2.0 sites like YouTube encourage users to copy their material, so they get more exposure and more traffic.

Get Ready For Your Membership Site written by Gihan Perera
I recently conducted a teleseminar for First Step members on the topic "Create Your Own Membership Site". In preparing for this teleseminar, I
asked members to send me their most pressing questions in advance, so I could make sure I answered them in the teleseminar.

What To Put In Your Membership Site written by Gihan Perera
In another article, I talked about the three things you should have in place before you launch a membership site. To recap:

1. Value: Do you have proven valuable expertise that people are willing to pay for?
2. Products: Do you have a suite of high-value products you already bundle in with your services?
3. Database: Do you have a database of clients and prospects who might be interested in joining your membership site?

Membership Has Its Benefits written by Gihan Perera
I've recently done a lot of consulting to help clients create membership sites. That's not surprising - it's been one of the biggest trends on the Internet
in the past three years. And it's even more powerful now with the popularity of social networking sites like Face book.

Get Ready For Your Membership Site written by Gihan Perera
I recently conducted a teleseminar for First Step members on the topic "Create Your Own Membership Site". In preparing for this teleseminar, I
asked members to send me their most pressing questions in advance, so I could make sure I answered them in the teleseminar.

What To Put In Your Membership Site written by Gihan Perera
In another article, I talked about the three things you should have in place before you launch a membership site. To recap:

1. Value: Do you have proven valuable expertise that people are willing to pay for?
2. Products: Do you have a suite of high-value products you already bundle in with your services?
3. Database: Do you have a database of clients and prospects who might be interested in joining your membership site?

Membership Has Its Benefits written by Gihan Perera
I've recently done a lot of consulting to help clients create membership sites. That's not surprising - it's been one of the biggest trends on the Internet
in the past three years. And it's even more powerful now with the popularity of social networking sites like Face book.

A Lesson from the Golden Age of Cinema written by Gihan Perera
When I was travelling back from Auckland to Perth recently, I was watching the greatest movie of all time on my iPod. The movie, of course, is Casablanca:

It struck me that the last time I was watching this movie, it was at an outdoor cinema, under the stars on the big screen. And the previous time, it was at home, watching a DVD on TV.

A Lesson from the Golden Age of Cinema written by Gihan Perera
When I was travelling back from Auckland to Perth recently, I was watching the greatest movie of all time on my iPod. The movie, of course, is Casablanca:

It struck me that the last time I was watching this movie, it was at an outdoor cinema, under the stars on the big screen. And the previous time, it was at home, watching a DVD on TV.

How to Negotiate The Best Speaking Fee Every Time written by Gihan Perera
On a forum for speakers, one of the participants raised the question about whether to stand firm on fees or whether to reduce them under certain conditions:

Leverage Your Time and Talent to Help More People and Make More Money written by Alicia Forest
When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees.

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