Articles tagged: Creating Products
<< previous page 1 next page>> written by Gihan Perera Why should you be using podcasts in your business? Well there are a number of reasons; I'm going to give you six. written by Gihan Perera In 2005, the New Oxford American Dictionary defined "podcast" as its word of the year. written by Gihan Perera When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!" written by Gihan Perera Are you launching a new product or service? How do you know whether it will succeed? written by Gihan Perera I've recently finished reading Andrew Keen's book The Cult of the Amateur, where he talks about "how today's Internet is killing our culture and assaulting our economy". His main argument is that the new Internet promotes popularity over expertise, trivia over serious news, and sound bites over substance. written by Gihan Perera When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!" written by Gihan Perera The Internet landscape has changed when it comes to copyright. Previously, publishers would jealously guard their material, and could even send lawyers after you if you copied it without permission. But now Web 2.0 sites like YouTube encourage users to copy their material, so they get more exposure and more traffic. written by Gihan Perera I've recently finished reading Andrew Keen's book The Cult of the Amateur, where he talks about "how today's Internet is killing our culture and
assaulting our economy". His main argument is that the new Internet promotes popularity over expertise, trivia over serious news, and sound bites
over substance.
written by Gihan Perera When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!" written by Gihan Perera
The Internet landscape has changed when it comes to copyright. Previously, publishers would jealously guard their material, and could even send lawyers after you if you copied it without permission. But now Web 2.0 sites like YouTube encourage users to copy their material, so they get more exposure and more traffic.
written by Gihan Perera I recently conducted a teleseminar for First Step members on the topic "Create Your Own Membership Site". In preparing for this teleseminar, I
asked members to send me their most pressing questions in advance, so I could make sure I answered them in the teleseminar. written by Gihan Perera In another article, I talked about the three things you should have in place before you launch a membership site. To recap:
1. Value: Do you have proven valuable expertise that people are willing to pay for?
2. Products: Do you have a suite of high-value products you already bundle in with your services?
3. Database: Do you have a database of clients and prospects who might be interested in joining your membership site?
written by Gihan Perera I've recently done a lot of consulting to help clients create membership sites. That's not surprising - it's been one of the biggest trends on the Internet
in the past three years. And it's even more powerful now with the popularity of social networking sites like Face book.
written by Gihan Perera I recently conducted a teleseminar for First Step members on the topic "Create Your Own Membership Site". In preparing for this teleseminar, I
asked members to send me their most pressing questions in advance, so I could make sure I answered them in the teleseminar.
written by Gihan Perera In another article, I talked about the three things you should have in place before you launch a membership site. To recap:
1. Value: Do you have proven valuable expertise that people are willing to pay for?
2. Products: Do you have a suite of high-value products you already bundle in with your services?
3. Database: Do you have a database of clients and prospects who might be interested in joining your membership site?
written by Gihan Perera I've recently done a lot of consulting to help clients create membership sites. That's not surprising - it's been one of the biggest trends on the Internet
in the past three years. And it's even more powerful now with the popularity of social networking sites like Face book.
written by Gihan Perera When I was travelling back from Auckland to Perth recently, I was watching the greatest movie of all time on my iPod. The movie, of course, is Casablanca:
It struck me that the last time I was watching this movie, it was at an outdoor cinema, under the stars on the big screen. And the previous time, it was at home, watching a DVD on TV.
written by Gihan Perera When I was travelling back from Auckland to Perth recently, I was watching the greatest movie of all time on my iPod. The movie, of course, is Casablanca:
It struck me that the last time I was watching this movie, it was at an outdoor cinema, under the stars on the big screen. And the previous time, it was at home, watching a DVD on TV.
written by Gihan Perera On a forum for speakers, one of the participants raised the question about whether to stand firm on fees or whether to reduce them under certain conditions:
written by Alicia Forest When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. << previous page 1 next page>> |