Articles tagged: Corporate Consistency 

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Corporate Consistency written by John Mehrmann
A business can be defined by the same character traits that are typically associated with an individual personality. A business can be bold, aggressive, compassionate, inconsiderate, caring, trustworthy, deceptive, cautious, or friendly. A business is often the reflection of the conglomeration of members, leadership, and an accumulation of character traits. If a company is large, the character traits may be influenced by years of pride of internal culture. If the company is small to medium, the character is often a direct reflection of the leadership or ownership of the company. Regardless of the size, a business is a collection of individuals and talents, and it is a collection of personalities that define the character of the company.

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