Articles tagged: Consumer Decision Making Process 

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Shopping in Online Environments and the Consumer Decision Making Process written by Michal Moreno
The traditional model of consumer decision-making is a model of five stages: 1. Need recognition, 2. Information search, 3. Evaluation of alternatives, 4. The purchase decision, and, 5. The purchase evaluation. In all five stages, there is a certain consumer behavior, which is affected by influencing factors as detailed in the previous article.

Consumers?�� decision making process in online environments written by Michal Moreno
Although the principles of the process are similar, in online shopping environments the consumer’s decision-making process varies, with some advantages and some disadvantages as well. In this article I will specify those variations.

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