Articles tagged: Co-branding 

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Vendor shell out combo offers to encash global subscriber boom written by James Marriot
Co-branding or combo offer refers to the operators and the new handset makers coming together to achieve better sales target. In such a scenario, the handset is supposed to feature the trademarks of both the handset developer as well as that of the operator. This kind of an alliance is believed to break the monopoly of the established handset makers.

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