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Break open the voicemail clamshell written by Colleen Francis
In this article Colleen Francis describes that how we can get positive results in sales by Voicemails. She says that nobody likes voicemail. But she describes three-step strategy to break open the voicemail clamshell.
1. Leave a short, purposeful message that requires no action by the person you are calling.
2. Leave a short, purposeful follow-up that fully meets the commitment you made earlier.
3. Leave one final, purposeful message that takes ownership of why that person hasn’t called back yet.

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