 Articles tagged: retail market
<< previous page 1 next page>> written by Claude Whitacre
How To Create A Celebrity Public Personality…
What do Donald Trump, Dave Thomas, Richard Branson, and that crazy guy on TV that sells cars have in common? written by Claude Whitacre
Most ads appeal to the person who is ready to buy now. But did you know that there are stages of buying? Yup.
Roughly, they are; written by Claude Whitacre
I was reading the other day about the space probes sent to Mars. The article told about the distance to Mars, the timing of the launch, and how accurate the math had to be. Mars is about 35 MILLION miles from Earth at it’s closest. (I’m doing this from memory. I may be off a little). written by Claude Whitacre
OK, I admit it, that was my attempt to be cute.
Do you want to create ads that really sell?
The one glaring mistake that I see over and over again is that the headlines don’t make the reader want to read the rest of the ad.
Here is the main reason your ad fails. written by Claude Whitacre
One of the most important parts of marketing is deciding who you want to attract to your business. Please don’t say everyone. Do you want shoplifters? People who regularly return everything they buy? The people who only buy the very cheapest thing & then complain when they break it because “We paid GOOD money for that!” ? Think about your most profitable customers….. written by Claude Whitacre
“My customers are different. My market is different. That won’t work in my market!”
Listen closely while I show why this is absolutely wrong.
I have a friend who tells me constantly “That idea will work fine in your area. But my market is different. My customers won’t go for that.” written by Claude Whitacre
There was recently a survey done with retail customers. They were asked what they considered important when deciding who to purchase from.
Most retailers would jump on Price as the most important.
Nope. Price came in number five. There were many considerations listed after number five, but here are the top five, with number one being most important; written by Claude Whitacre
If you read marketing books; almost any marketing book, it will talk about your USP or Unique Selling Proposition. This is the one thing that the customer sees that sets you apart from your competition. Usually this is a Huge Promise of some sort.
The most well known example is this; “Fresh hot pizza delivered in 30 minutes or it’s free”. That promise propelled Domino Pizza to world pizza dominance. Notice it didn’t say “World’s Greatest Pizza”.
The secret is... written by Claude Whitacre
“Try the new ___ Risk Free for 30 days! Keep the ____even if you return the _____ for a full refund”
That’s the template for the ad.
Fill in the blanks.
How about ;
“Try our new 8 pound upright vacuum cleaner Risk Free for 30 days! Keep the $69 Air Purifier even if you return the vacuum cleaner for a full refund” written by James Marriot
India’s largest industry is the retail market, which accounts for over 10% of the GDP of the country and 8% of the employment. written by fibre2fashion dharmesh
In these times of tough competition among the retailers, if they indulge in price wars, it tends to reduce their profitability. It has been observed that customers give more importance to product quality and customer service than to price. written by James Marriot
Europe's largest bank by market value, HSBC Group Holdings, expects that its units in India will post annual profit increase of nearly 50%. As, the bank hikes lending to customers and taps medium and small sized firms. written by James Marriot
Retail is the largest industry in India and is standing at a turning point. The Indian retail industry accounts for more than 10% of India's GDP & around 8% of the employment sector. written by James Marriot
Similar to many European national retail food markets, the growing market concentration in UK food sector has been a reason of concern to both food producers and consumer groups in recent years. written by James Marriot
China, as everyone knows, is a rising economy. The food market is also experiencing a growth phase like other sectors. In coming years, the food processing industry of China is anticipated to pay attention on the development of wheat, corn and dairy products, seasonings and food additives. written by James Marriot
Despite the fact that China has slipped by one position to number 5on the charts, its retail market showed a growth of more than 10% in 2005 and still remains a lucrative sector. However, as international players are fueling the growth, market is reaching saturation. written by James Marriot
3%- this is the estimated share of organized sector in total Indian retail market. But next 3-4 years would see almost double retail outlets and retail space, owing to the emulous expansion plans. << previous page 1 next page>> |
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