 Articles tagged: online market research
<< previous page 1 2 next page>> written by Nate Rodnay
Web research refers to identification, compilation and analysis of information that is already available on the web. It helps in preliminary research as well as, continuous monitoring of the market providing inputs to strategic decision-making. written by Nate Rodnay
Web research refers to identification, compilation and analysis of information that is already available on the web. It helps in preliminary research as well as, continuous monitoring of the market providing inputs to strategic decision-making. written by Nate Rodnay
The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive market research provides insights to marketers on target markets and customer segments. written by Nate Rodnay
Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products and services online effectively. Search marketing helps to increase ROI by creating a strong online presence while making it easy for customers to find the retailer online. written by Nate Rodnay
The 2009 Advertising Effectiveness Survey from Forbes revealed that a significant percentage of Chief Marketing Officers (CMOs) believe that SEO is an effective way to generate sales for their companies. A majority of the surveyed CMOs said that they use conversions or sales data as main metric to measure the success of their marketing campaigns. Almost half of the surveyed marketers believe that SEO has the potential to generate sales for their businesses. written by Nate Rodnay
The growth of the World Wide Web has been one of the major events in the second half of the 20th century. A big advantage of World Wide Web for businesses is the availability and quick access of information than ever before in the history of mankind. written by Nate Rodnay
A considerable amount of web-only retailers believe that search engine marketing helps to get good results compared to other forms of online marketing based on a survey conducted by Internet retailer. They find search marketing as an effective strategy to adopt amid glooming economy. The survey says natural search results are providing better ROI than paid search for a substantial percentage of retailers. written by Donald Grenduer
Every single product has its own keyword market—different keywords that people are using when they search for that product online. Online retailers who are serious about making internet selling a full-time business have to learn how to gather and analyze a products keyword market. You have to know how to collect the many different keywords and keyword phrases that people use when they search for a particular product online.
written by Donald Grenduer
Your website will be hard to find when you first launch it. You know you have to have customers or you won’t make sales. At some point early on you will have to advertise to get the customers you need—so make estimating a products Advertising Potential part of your market research! written by Donald Grenduer
Have you ever browsed thru the virtual sea of eStores and Auctions on the internet and thought to yourself, 'Dang, am I a fool for trying to start my own online business when there are SO MANY other people already doing it?" I mean, there are hundreds of thousands of online retailers and it's growing every day...is there really room for me and my new business? written by Donald Grenduer
You know, we humans are an awfully territorial bunch. But it’s natural. Our businesses represent income; income that we need to survive in today’s world. The problem is our territorial instincts often get in the way of the reality of the situation. written by Donald Grenduer
The classic retail rule-of-thumb, sell products with high demand and low competition, makes you think that products simply fall into two generalized categories: "High demand products" and "Low demand products".
written by Nate Rodnay
US retail e-commerce spending in Q1-2009 recovered from 3 percent negative growth YoY when compared to Q4-2008. According to ComScore, retail e-commerce sales remained flat when compared to Q1-2008, as they recovered slightly from the immediate previous quarter. Sports & Fitness is the fastest growing category online followed by Books & Magazine in dollar sales. written by Nate Rodnay
Online desk research is a systematic examination of the available online sources and data in the context of a research objective. In many research assignments, initial desk research is strongly recommended before primary research to gain background knowledge of a subject as well as get useful leads that will help to get the maximum from a research budget. written by Nate Rodnay
Core searches in US reached to 13.1 billion in February 2009, according to comScore. The core searches increased significantly in the same month compared to a year earlier. However, it has declined by 3% compared to the core searches conducted in January. Google sites were leading the US core search market with 63.3% share of total core searches. written by Nate Rodnay
Internet is referred to as the first technology that achieved a global scope. Now, there are zillions of web pages on Internet with lots of information, almost on anything. There are no restrictions to access general information on internet. written by Nate Rodnay
There are various SEO firms and consultants that optimize your websites and facilitate in obtaining improved search engine results. These firms use various techniques to increase qualitative and quantitative traffic for your website. written by Nate Rodnay
For most businesses hiring an SEO firm is a good way to improve their website ranking on search engines. As people don’t have sufficient information about SEO, they may have some assumptions on how it works. Therefore, people find it difficult to choose the right SEO firm. written by Nate Rodnay
Information abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is collected through different sources like books, newspapers etc. written by Nate Rodnay
Now-a-days, online video streaming is considered as one of the best tools in Internet marketing. According to Nielsen, 65% of online video viewers stream content between 9am-5pm on weekdays, and 51% of viewers stream content between 6am-8pm on weekends. 3% decrease in unique viewers of online videos from September to October 2008, and YouTube is ranked as number one online brand. written by Nate Rodnay
Direct mail is the key element among all the promotion channels used by direct marketers. According to Direct Marketing Association (DMA) research report 2007, 90% of direct marketers use non-catalog direct mail as a promotion channel and about 46% say that it is their primary channel for promotion. About 39.6% of businesses use direct mail (non catalog), where as only 6.1% of businesses use direct mail (catalog) as primary channel for promotion. written by Nate Rodnay
People employ different sources of news for reading such as online news, newspaper, television news and radio. written by Nate Rodnay
Social networking has become one of the popular online activities for worldwide internet users. According to comScore, social networking users grew at 25% from June 2007 to June 2008 and the number increased from 0.46 to 0.58 billion. written by Nate Rodnay
eBay has announced few changes in its pricing strategy, planning more incentives for free shipping and updates seller standards. Reduction in insertion fee in listing came into existence from Sep 16, 2008. Plan of free shipping incentives for sellers and changes in final value fees comes into effect from October1, 2008. written by Nate Rodnay
The number of online videos viewed in US is increasing every month. According to a study conducted by comScore, the online videos viewed in the US reached 11 billion in April 2008 from 9.8 billion in January 2008. Youtube.com accounts for more than 4 billion of the total videos viewed online. written by Nate Rodnay
In the present globalized market situation, consumers are very much cautious about their purchasing decisions and they use different sources to find information about products and services. Internet serves as a major resource for consumers seeking advertising and shopping information regarding products and services. written by Nate Rodnay
Internet ad revenue for first quarter of 2008 witnessed second highest revenue ever in a quarter, according to Interactive Advertising Bureau’s research report executed by Pricewaterhouse Coopers. written by Nate Rodnay
Shopping cart abandonment rate increased in US by 2.7% from 57.88% in Q1 2007 to 59.43% in Q1 2008. Abandonment of shopping cart pages was more in the first quarter of 2008 when compared to same period in 2007 according to Market Live Performance Index. written by Nate Rodnay
Marketing research specifies the information required to address the vital issues in decision making, designs methods for collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications. In simple marketing research is about researching the whole company's marketing process. written by Nate Rodnay
Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it posed new challenges in the areas of data collection, interpretation and validation. << previous page 1 2 next page>> |
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