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Articles tagged: motivated seller 


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Targeting Motivated Sellers With Direct Mail Campaigns written by Anna Poelo
In real estate, a great marketing strategy also involves having a target market and a cost-efficient method of finding clients. Direct mail campaigning is one of those methods that real estate investors use to tap into their specific market.

So You Agreed To Take A Seller Held 2nd Mortgage To Help Sell Your Property…Now What? written by Dale Rogers
Many buyers who have jobs and means to make monthly housing expenses have for what ever reasons have lousy credit. Sometimes bad things happen to good people. It could have been a recent forced job change, family illness, auto accident, death in the family causing a one or two month interruption in the family cash flow. Credit FICO scores plummeted in the lower 500 range. Things are turning around now, but the challenged credit history remains. What to do? If a family does not wish to wait five years to turn their credit around there are several possibilities. With these lower scores many B/C Subprime Mortgage Lenders will allow anywhere from 80% to a 95% Loan To Value Mortgage. At the same time these mortgage lenders may allow a 100% Combined Loan To Value (CLTV) mortgage with the seller holding a second mortgage for the difference. Mortgage markets change all the time based on secondary mortgage experiences with foreclosures and slow payment histories. Right now, this scenario is possible in this current slow real estate market. In addition, the lenders will allow the seller to pay in many cases up to 6% of the buyer’s closing costs and prepaid expenses such as the annual hazard insurance premium and escrows for the taxes and insurance. In some cases, these credit-challenged buyers using this financing technique can buy a property with little out of pocket. In the past, these buyers may have been kicked to the curb and told to come back when they have some money saved and improved their credit. Not today, at least by mortgage brokers who know their products. Buyers need to seek and qualify Realtors and Mortgage Brokers who are willing to go to the wall for them to get the deal done.

When There is Blood In The Street-Buy Now! written by Dale Rogers
The public, when it comes to investment opportunities, is usually late and guilty of betting on the wrong pony. It’s just the way it is always been throughout the history of our republic. Depending on the geographic location, there are many bountiful opportunities to locate, buy at a deep discount, fix, keep or sell and make money. A short time ago as the real estate market was topping out and multiple buyers were backed up to buy one property suddenly that same property has little attraction. Sellers were left scratching their head and wondering “What happened?” During this period little or no buyer’s closing cost were paid by the buyer, no seller held second mortgages would be considered and the idea of the seller fixing any deficiencies in the property was discarded out of hand. Such are the perils in a “Seller’s Market”. The purchase contracts were written “AS-IS, WHERE-AS” because that was what the sellers were demanding and could get it.

Investors would dream of getting a great deal but had little opportunity to buy. Now with the ether wearing off, it is very possible to find those deals with lots of seller help. The fog is lifting and the vision for opportunities is clearing up. With all the positive news going on, the foreclosure market is ticking up. Many of the loans utilizing creative financing with built in rate increases such as in an Option ARM or a 2/28 ARM where now the rates are spiraling up have precipitated defaults. The financing was never structured for the long term. The flippers who bought high and tried to push the envelope are left holding the bag. Opportunity begs.

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