Articles tagged: metrics 

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Strategy by the Numbers written by John Mehrmann
The following is a simple step-by-step process for creating a strategic plan by the numbers. This is a ten step process that can be used by a group, an organization, or an individual. Print out the steps and prepare to organize your ideas into a tactical plan for progress.

The Solution to the Chief Marketing Officer’s Dilemma – Accurate Consumer Engagement Metrics written by Dr. John Schinnerer Schinnerer
On average, companies change CMOs every two years. Is this a function of unrealistic expectations, unclear job requirements, or something more fundamental? Perhaps the solution is as simple as accurately measuring that which truly bonds consumers to brands – emotional engagement.

Human resources measurement metrics written by Bob Elliott
Human resource function has serious impact on general business performance. In fact, an organization’s competitive advantage largely depends on the way it manages its largest asset – its people.

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