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Reminiscential Notes about APCON written by Yusuf Danesi
The Nigerian advertising industry should honour the memory of late Chief Olu Adekoya by reviving the Forum for Advertising Practitioners, which was his brainchild. Launched in October 1997, the Forum was charged with the responsibility of fashioning a future for the outfit and organise elections. It aimed to create a favourable atmosphere for advertising practitioners of all grades registered by APCON to meet on a social and professional platform for meaningful interactions.

Lethal Conviction (John 17-18) written by Yusuf Danesi
The Jews preferred Barabbas, a rebel and criminal, to our Lord and saviour Jesus Christ- what a shame! It is no different today- how we are made second/third class citizens in our society, where we work, in our family, etc. How we are constant targets of slander, hatred, humiliation, bully, harassment, discrimination, victimisation, etc. All because of the FAITH that we profess!

Great Dane Training: Tips For Owners written by Richard Cussons
Having an obedient Great Dane that performs tricks is a joy to a dog owner's heart. Learn some few tricks here...

Preventing Great Danes From Dog Food Allergies written by Richard Cussons
Food allergy can occur in your dog whether you want it or not. But make sure that it is really food allergy before taking steps in treating it...

Great Danes: Should You Adopt One? written by Richard Cussons
You won't just find your perfect four-legged companion through dog adoption, you will also save a life...

Great Danes: Does Neutering Benefits Them? written by Richard Cussons
Don't hesitate to have your dogs neutered. There are many benefits they can derive from it...

Is Spaying Important To Great Danes? written by Richard Cussons
Help stop the spread of unwanted dogs in the world! Make responsible choice by spaying your dog...

Great Danes and the Fleas that Infest Them written by Richard Cussons
A single flea can cause different types of irritation to your dog. Act now before it can cause serious problem...

Around The Neck Of Your Great Danes written by Richard Cussons
A collar is a piece of material placed around the dog's neck used for control, identification, training or other purposes...

Great Danes: Different Methods Of Training written by Richard Cussons
Discover useful information on dog training methods...

Great Danes: Meet The Famous written by Richard Cussons
They're not just friendly, they are popular in televisions and movies too...

Hitting The Road With Great Danes written by Richard Cussons
Before you and your pet hit the road, make sure that he is fit to travel...

Why I Love Great Danes written by Richard Cussons
Find out what makes Great Danes popular among dog lovers...

Great Danes: Cropped Or Natural Ears? written by Richard Cussons
Cropping of the ears is purely the owner's choice...

Killer Bloat In Great Danes written by Richard Cussons
Bloat is a very serious health problem for Great Danes. Know more about it...

Discover How Great Are Great Danes written by Richard Cussons
Facts you should know about Great Danes...

Must Know Facts About Great Danes written by Richard Cussons
Discover how wonderful these gentle giants are...

Female Infertility: An Overview written by Anirban Bhattacharya
The inability to conceive a child after at least one year of attempting is known as infertility. Due to certain reasons and factors, such as tubal disease, advanced maternal age, pelvic endometriosis, ovarian dysfunction and male infertility, a woman fails to become pregnant.

The birth of “Billboard” in Nigeria’s Ad Industry: A Review written by Yusuf Danesi
While a couple of pages achieve unity whereby each story contributes significantly to the total page design, a few others fail as they carry a collection of stories, each of which tries to get the readers’ attention. The danger here, however, is the possibility of having a page appearance that is far from being unified.

To the extent that most typographic elements relate with one another harmoniously, it can be said that Billboard newsletter achieves harmony.

The flow of the newsletter’s typographic elements makes eye-contact by the reader an experience to savour. The reader is taken round the page with a beautiful presentation of the elements, e.g. its adoption of a combination of horizontal-cum-vertical make-ups only makes reading a delight.

Is the Consumer truly King? written by Yusuf Danesi
I topped up my mobile phone in Nigeria, made a call and sent an SMS. The next day I tried sending a text message but I could not. I checked my balance and everything was gone! A colleague gave me a customer service line to call but I never got through though I loved the jazz music in the background. Surprisingly, the network’s image maker, my friend of 16 years, for once, did not reply my SMS. Same thing had happened last December as I arrived in Nigeria from the UK, removed my Vodafone SIM and inserted my local card so as to alert my waiting family at the airport of my presence. There was no credit on my phone- but I loaded it three weeks earlier as I was departing Nigeria!

Stardust written by Ben Padnos Padnos
STARDUST Movie - The film, an adaptation of the novel by Neil Gaiman which was illustrated by Charles Vess, is an adventure fantasy. A young man named Tristan (Charlie Cox) woos a village beauty Victoria (Sienna Miller), promising to bring her a falling star. His journey takes him beyond the walls of his village to a mysterious and forbidden land.

Touching the Sore Spots written by Yusuf Danesi
I decided to travel by Virgin Nigeria to London last December primarily because I considered its association with Virgin Atlantic. Also I could not imagine Virgin Nigeria without thinking about Richard Branson, who is so passionately committed to the Virgin brand such that it resonates across the Virgin Group of companies, which include international music mega-stores, air travel, mobile, financial, retail, music, Internet, drinks, rail, hotels and leisure, with about 200 companies in over 30 countries.

A Dose of Virgin Nigeria written by Yusuf Danesi
A trip scheduled for 5 p.m. on a Sunday, saw us checking in from 1 p.m. and nobody said anything about an impending delay. At the check-in lounge I bumped into a former post-graduate school mate who was also traveling to London but with her family and I engaged the husband in a discussion. Ironically it was from him that I learnt that our flight would not take off until 8.30 p.m. despite personally approaching the check-in staff more than thrice earlier to know what was responsible for the delay. All I could get from them was: “we shall soon leave.” There was no announcement at all to explain the problem and I also noticed that affected passengers behaved like they were used to delays.

Our Resilient Outdoor Advertising Sector written by Yusuf Danesi
How do our advertising practitioners survive all these laws? While speaking with Charles Chijide, rpa, managing director of Charella Nigeria Limited, a frontline outdoor advertising company based in Lagos, I found that multiple taxation had always been the bane of outdoor advertising practice in Nigeria. A well-traveled professional, Chijide strongly believes that there should be specific and uniform tax laws governing outdoor advertising in the country rather than the multifariousness presently being witnessed.

If Nigerian Lawyers were to Advertise written by Yusuf Danesi
Why are Nigerian lawyers not advertising? I understand that a twin-reason is the need to protect the consumer and to protect the public’s perception of the profession. The latter reminds me of a good friend who would not stop asking why “most” Nigerian lawyers speak bad English. Is it not amazing that English, which is the lawyer’s medium of communication, is seen by my friend as the solicitor’s albatross? The lawyer should simply be a master of the language. I have a lawyer-nephew who speaks and writes good English and I also know another who speaks good English but writes poorly. However, she is just fantastic compared to many people I know who went to school to study mass communication but speak the precious language in their native dialects.

It Goes Beyond the Logo! written by Yusuf Danesi
New in the UK sometime this year while vacationing, I needed to convert my traveller’s cheques to pounds sterling and so I headed for Barclays Bank. Why on earth did the teller and her supervisor make me sign each cheque before disclosing their commission-charge? HSBC, upon approaching them, said they would have cashed the cheques for me at 0% commission if I had signed before them! 3% commission was a lot of money especially when you consider that my bank in Nigeria had made its own deduction from my account- was it painful! Thomas Cooke, owners of the TC was even talking of 5% commission! The Post Office also offered 3% but said I had voided the cheques for not signing before its staff.

Issues in Change of Name written by Yusuf Danesi
However, I am disturbed that the network might, unintentionally though, be taking its customers for granted. I cannot just understand why it had to undergo name change about four times in five years- yet we, subscribers, are still loyal! Before I traveled out on vacation lately, I was only reading in the papers that my network was about to be “acquired” once more by a foreign company but by the time I returned, I was initially confused by the rapid changes it had undergone in just 30 days!

How Owning A Great Dane Is Effected By It's Personality written by Richard Cussons
If you own a Great Dane or are thinking of owning one then understanding their personality will make things a lot easier...

Lessons in Brand Extension written by Yusuf Danesi
The day other day, I was asking my lovely wife about the Maltina extensions- strawberry, pineapple, exotic fruits, etc. (she is a maltina person) because I was not getting to hear about them anymore. I was really sad when she said that they were no longer being produced. Can this be true?

Denmark - Copenhagen, Helsingor and Beverages written by rick chapo
Denmark is one of the hippest countries in Europe. Copenhagen is the center of activity with a lively evening scene, palaces and castles.

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