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Customer Relationship Management:How CRM Can Boost Your Bottom Line written by Michael Thomson
Remember when you shopped at the corner store where the owner knew all his customers by name? People often lament the loss of this personal touch in business. After all, it's hardly possible for a company with a vast product line and a global customer base. Well think again, because Customer Relationship Management (CRM) allows you to create that personal touch and gain the trust and loyalty of your customers. Read on and find out how.

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