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Be shrewd and creative about who you target written by Colleen Francis
In this article Author describes seven ways to boost sales and thrive in the new economy. Here’s a lesson in there for all of us, as sales professionals to apply each time we step up to the plate in business: it pays to be choosy. Sales people get their best results when they target their prospects with forethought and empathy. This is an especially important discipline to engage when selling in a down market, because resources are tighter than ever and your time is finite to meet your sales quotas.

Get More Referrals Now written by Colleen Francis
This article following article narrate a face- to- face interview between Colleen and Clayton (the representative of salesopedia). The conversation leads to focus how referrals help to reduce your selling time and cost of sales. Colleen throws a beam of light on different strategies related to referral which helps you to sell more products in a limited period of time.

Marriott Hotels resorts leverages equal strategy fragrancing solutions for its great room concept in malaysia written by Ivaylo Kostadinov
The first Renaissance Hotels and Resorts under the Marriott Hotel Group have gone live with Equal Strategy’s advanced environmental fragrancing solutions for their Malaysian properties “great rooms”, beginning with the Renaissance Melaka Hotel.

Equal Strategy’s simon faure-field interviewed by northwest airlines’ sky radio network written by Ivaylo Kostadinov
Singapore-based environmental brand guru Simon A. Faure-Field has been interviewed this month by Sky Radio Network. Sky Radio Network provides business, technology, health and entertainment programming to some of the largest airlines in the world, including United, American, Delta, Northwest, US Airways and America West.

The Unbeatable Laws Of Customer Service written by Eric Garner
Your business can’t survive without customers. That’s the number one law of customer service. Find out what the other laws are in this article.

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