Articles tagged: buying enviorment 

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Stop Selling and Start Creating a Buying Enviorment written by Leslie Johnston Johnston
So you want to be successful in Selling, the best way to do so, is to stop selling and start creating a buying environment. Selling can be compared to eating an enjoyable meal. You begin your meal with a starter or appetizer course, followed by a nice salad, then the main course of your choice and finishing with a dessert. If the meal was not served to you in this order, you are most likely not going to eat at the restaurant again, or you may not even pay for it. Therefore, I believe that Creating a Buying Environment should be treated the same way, don’t you? Yet it is amazing how many sales people pressure the point of using their “Recitation”, and will not stop until they have finished it.

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