Articles tagged: apcon 

<< previous page  1  next page>>

TOTAL INDEPENDENCE BEST FOR APCON, says ASA Boss written by Yusuf Danesi
The ASA therefore cannot disburse its resources arbitrarily despite the fact that it is generously funded; resources received are specifically for the regulation of advertising in the UK. However, since the ASA provides training opportunities for EASA members, Nigeria stands a good chance of also benefiting if it joins.

Hype: The Advertiser's Wet Dream written by Yusuf Danesi
When will the real brand with real advertising and real branding emerge? Advertising practitioners need to guide their clients in identifying the real market and its needs. They should introduce the much needed realism in their brand communications i.e., candid-cam advertising, real-life cameo branding, such that a real interface of the brand with the real consumer is established in the market place

<< previous page  1  next page>>