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Articles tagged: Trusted Advocate 


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Coping with Career Change written by John Mehrmann
Lost your Job? Experiencing a sudden or unexpected career change? Worried about your future?

T-Ball Lessons written by John Mehrmann
Watching children at play offers valuable lessons for adults.

Emergencies Happen When . . . . written by John Mehrmann
Emergencies are attributed to the unexpected. Emergencies happen when things don't go as intended or have the desired results. We plan, we prepare, and we become comfortable with normal routines. Then, out of the blue, an emergency happens that changes everything. People panic, pressure mounts, and frantic response ensues. The proper response to an emergency is dictated by the cause.

In Memory of Circuit City Stores written by John Mehrmann
In Good to Great by Jim Collins, Circuit City was acknowledged as one of the companies that rose from good to great status by virtue of the appropriate culture and exceptional business strategy. The recognition bestowed on Circuit City was considerable and well deserved. The growth and success of Circuit City was contrasted sharply by the collapse of Silo Stores during the same period of two decades. What happened to a good to great company that it is now gone, and what can we learn from this closing chapter of the second largest electronics retail chain that is painfully relevant during the current economic challenges?

Performance Management written by John Mehrmann
Data is worthless, but knowledge is priceless. Perhaps no single event in history underscored this more dramatically than the rise and fall of the Dot Com Era. Accumulating massive data warehouses of information and customer records proved to be worthless when data could not be converted into real world revenue.

Retirement at Risk written by John Mehrmann
Every passing day brings us one step closer to retirement. When economic conditions or personal finances are unclear, the road to retirement seems much longer, and the road on retirement seems to be a rocky and perilous one. Don't panic, it's time to plan.

The Teacher and the Vase written by John Mehrmann
We are never too late to thank our teachers, and never too old to learn from children.

The Most Valuable Source for Leads written by John Mehrmann
Would you like to tap into the most valuable source for leads? You might be surprised to discover that you are climbing over the low hanging fruit in an effort to get to the top of the tree. In your haste to shout your message to the masses, you could be shouting over the heads of the potential business that is already in a queue at your door. Slow down and reflect for just a moment. Then tap into the most valuable source for leads.

What Doesn't Kill You, Makes You Stronger written by John Mehrmann
Scientists and researchers are experimenting with venom, bacteria, and genes from the common cold to create amazing cures. What can we learn from this approach of studying what could be perceived as deadly and harmful, and apply the same aspirations to our own challenges and temporarily agonizing hurdles?

Make Gossip Work for You written by John Mehrmann
Are you harnessing the power of gossip, communities, and social networking to promote your brand? Whether your brand is a product, a service, or yourself, this is the era of connectivity and belonging. The Internet has become a powerful medium for connecting people with more than information access. It is creating communities and relationships by making it easier to find individuals with similar interests and preferences. Tapping into this communication is the new face of marketing, and it has a new set of rules to go along with it.

Measuring the Benefits of Sales Catalogs written by John Mehrmann
What to Victoria Secret, DELL, Staples, Radio Shack, and Montgomery Ward have in common? Each of these companies has used the catalog to achieve a dominant position in a competitive marketplace. Each organization has used the catalog in a slightly different manner, but each has achieved the ultimate goals of market-share and profitability. How did they do it?

Taboo Topics written by John Mehrmann
Can avoiding taboo topics in communication have a critical impact on clients, partners, peer, family, and friends? How do candid conversations empower a trusted advocate?

Corporate Consistency written by John Mehrmann
A business can be defined by the same character traits that are typically associated with an individual personality. A business can be bold, aggressive, compassionate, inconsiderate, caring, trustworthy, deceptive, cautious, or friendly. A business is often the reflection of the conglomeration of members, leadership, and an accumulation of character traits. If a company is large, the character traits may be influenced by years of pride of internal culture. If the company is small to medium, the character is often a direct reflection of the leadership or ownership of the company. Regardless of the size, a business is a collection of individuals and talents, and it is a collection of personalities that define the character of the company.

Business Recession Response written by John Mehrmann
Is it possible to "'recession-proof" your business? Most business experience slow periods, recession, seasonality, growth, and varying profitability. When going through a period of recession, keep going.

Secret to Successful Sales written by John Mehrmann
What is the secret for successful sales? Is it low cost? Is it a famous brand name? Is the secret to successful sales to have the most features, at the best price, with the best quality or performance, before the competition? The secret to successful sales may surprise you.

Namastrategy written by John Mehrmann
Namastrategy (noun) is derived from the words Namaste (Sanskrit), and Strategy (Greek). It is a long term plan of action, and a method of winning, that is based on respect and recognition for the value of partners and clients, in acquisition, merger, expansion, and diversification.

Year of the Customer written by John Mehrmann
The rules have changed. The Internet has made it easier, faster, and more convenient for consumers to compare prices, quality, features, and previous customer experiences. With a suddenly level playing field for brand comparison of commodities, what is the new differentiation? Trust, confidence, and relationships the new differentiation. How well you connect with customers in marketing, sales, and customer service excellence are the essence of success.

Quality Customer Service written by John Mehrmann
What does it mean to be a Trusted Advocate in Customer Service? To be truly successful in delivering service, it is necessary to understand and support the many collective individuals who are part of the complex chain in delivering customer satisfaction.

Building Customer Loyalty written by John Mehrmann
The following tips can apply to virtually any profession or industry. If you think that these are self-evident, then I challenge you to take a personal assessment. Print this page and keep the list on your desk for one week. Place a checkmark next to each item when you conduct an activity that fulfills one of these objectives. Can you check all of these items in one week? Are you actively practicing the commitment that you desire from your customers?

Where to Find Loyal Customers written by John Mehrmann
How much are loyal customers worth to you? What would you do for repeat customers and referrals? How could this help you increase profitability and sales? You can get loyal customers right now, they are just waiting for you to find them!

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