Articles tagged: O Magazine 

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The Power of Niche Sales written by John Mehrmann
Many successful organizations have survived turbulent economic conditions and fierce competitive environments by consistently nurturing a niche, and the loyal consumers in the niche community. It is possible to expand and grow business in addition to the niche. Unfortunately, several other organizations have lost their identities in an effort to copy the competition, rebrand themselves, or casually jettison a loyal constituency due to change in focus. Let's compare and contrast a few recognized examples.

A Gift for Grandma G written by John Mehrmann
Isn't it amazing how the lessons that are passed from mother to child can come back to us across generations and in such unexpected ways?

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