 Articles tagged: Market Research Company
<< previous page 1 2 next page>> written by Nate Rodnay
Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products and services online effectively. Search marketing helps to increase ROI by creating a strong online presence while making it easy for customers to find the retailer online. written by Nate Rodnay
The 2009 Advertising Effectiveness Survey from Forbes revealed that a significant percentage of Chief Marketing Officers (CMOs) believe that SEO is an effective way to generate sales for their companies. A majority of the surveyed CMOs said that they use conversions or sales data as main metric to measure the success of their marketing campaigns. Almost half of the surveyed marketers believe that SEO has the potential to generate sales for their businesses. written by Nate Rodnay
A considerable amount of web-only retailers believe that search engine marketing helps to get good results compared to other forms of online marketing based on a survey conducted by Internet retailer. They find search marketing as an effective strategy to adopt amid glooming economy. The survey says natural search results are providing better ROI than paid search for a substantial percentage of retailers. written by Nate Rodnay
US retail e-commerce spending in Q1-2009 recovered from 3 percent negative growth YoY when compared to Q4-2008. According to ComScore, retail e-commerce sales remained flat when compared to Q1-2008, as they recovered slightly from the immediate previous quarter. Sports & Fitness is the fastest growing category online followed by Books & Magazine in dollar sales. written by Nate Rodnay
Core searches in US reached to 13.1 billion in February 2009, according to comScore. The core searches increased significantly in the same month compared to a year earlier. However, it has declined by 3% compared to the core searches conducted in January. Google sites were leading the US core search market with 63.3% share of total core searches. written by Nate Rodnay
Internet is referred to as the first technology that achieved a global scope. Now, there are zillions of web pages on Internet with lots of information, almost on anything. There are no restrictions to access general information on internet. written by Nate Rodnay
There are various SEO firms and consultants that optimize your websites and facilitate in obtaining improved search engine results. These firms use various techniques to increase qualitative and quantitative traffic for your website. written by Nate Rodnay
For most businesses hiring an SEO firm is a good way to improve their website ranking on search engines. As people don’t have sufficient information about SEO, they may have some assumptions on how it works. Therefore, people find it difficult to choose the right SEO firm. written by Nate Rodnay
Information abundance is not about digitalization and copying but is about the perception, analysis, comparison, exchange, reuse and evaluation of facts. Prior to Internet, information is collected through different sources like books, newspapers etc. written by Nate Rodnay
Now-a-days, online video streaming is considered as one of the best tools in Internet marketing. According to Nielsen, 65% of online video viewers stream content between 9am-5pm on weekdays, and 51% of viewers stream content between 6am-8pm on weekends. 3% decrease in unique viewers of online videos from September to October 2008, and YouTube is ranked as number one online brand. written by Nate Rodnay
Direct mail is the key element among all the promotion channels used by direct marketers. According to Direct Marketing Association (DMA) research report 2007, 90% of direct marketers use non-catalog direct mail as a promotion channel and about 46% say that it is their primary channel for promotion. About 39.6% of businesses use direct mail (non catalog), where as only 6.1% of businesses use direct mail (catalog) as primary channel for promotion. written by Nate Rodnay
People employ different sources of news for reading such as online news, newspaper, television news and radio. written by Nate Rodnay
Social networking has become one of the popular online activities for worldwide internet users. According to comScore, social networking users grew at 25% from June 2007 to June 2008 and the number increased from 0.46 to 0.58 billion. written by Nate Rodnay
eBay has announced few changes in its pricing strategy, planning more incentives for free shipping and updates seller standards. Reduction in insertion fee in listing came into existence from Sep 16, 2008. Plan of free shipping incentives for sellers and changes in final value fees comes into effect from October1, 2008. written by Nate Rodnay
The number of online videos viewed in US is increasing every month. According to a study conducted by comScore, the online videos viewed in the US reached 11 billion in April 2008 from 9.8 billion in January 2008. Youtube.com accounts for more than 4 billion of the total videos viewed online. written by Nate Rodnay
In the present globalized market situation, consumers are very much cautious about their purchasing decisions and they use different sources to find information about products and services. Internet serves as a major resource for consumers seeking advertising and shopping information regarding products and services. written by Nate Rodnay
Internet ad revenue for first quarter of 2008 witnessed second highest revenue ever in a quarter, according to Interactive Advertising Bureau’s research report executed by Pricewaterhouse Coopers. written by Nate Rodnay
Shopping cart abandonment rate increased in US by 2.7% from 57.88% in Q1 2007 to 59.43% in Q1 2008. Abandonment of shopping cart pages was more in the first quarter of 2008 when compared to same period in 2007 according to Market Live Performance Index. written by Nate Rodnay
Marketing research specifies the information required to address the vital issues in decision making, designs methods for collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications. In simple marketing research is about researching the whole company's marketing process. written by Nate Rodnay
Internet has become a major source of information in marketing research. Online sources are used to collect data or cross validate the processed data from more than one source to check the consistency of the data. However, it posed new challenges in the areas of data collection, interpretation and validation. written by Nate Rodnay
Top search engines Yahoo and Microsoft are revamping their portfolio of services and websites to expand their areas of operation in an effort to increase web traffic to counter Google’s control over Internet. written by Nate Rodnay
There are various SEO firms and consultants that optimize your websites and facilitate in obtaining improved search engine results. These firms use various techniques to increase qualitative and quantitative traffic for your website. written by Nate Rodnay
Landing page is typically used to describe the page where visitors are brought on clicking an Internet advertisement. This page has to be well thought out and executed to achieve the marketing goals. written by Nate Rodnay
The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them. written by Nate Rodnay
PageRank (PR for short) is the method by which google evaluates the importance of any given site. Pagerank is Google's way of deciding a page's importance. Alexa traffic rank gives rough indication of the traffic your website is getting. This article will explain how the pages are ranked by google and alexa and their objective. written by Nate Rodnay
Pay per click (PPC) advertising allows your business to advertise your services on the Internet search engines or on websites related to your business. For pay per click campaigns the only time you pay is when an online customer clicks on your ad and visits your web site while searching for some products or services. written by Nate Rodnay
Pay-per-click advertising (PPC) allows a business to display their ads within search engine results or on other websites by bidding on one or more search terms and then to only pay for this when a user clicks the ad and visits their website. written by Nate Rodnay
Search engine marketing is the process which ensures the website online popularity and rankings prominently within the search engine search result listings. A search engine drives maximum traffic to any prospective website. written by James Marriot
It is very important that before starting a market research campaign, you know what the campaign is for. Whether it is only to make the people aware of your product or it is to know your market standing. written by James Marriot
Market research includes points and tips on how to collect relevant market research data and analyze it in order to get relevant and reliable results for taking the marketing decisions. << previous page 1 2 next page>> |
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