 Category: Marketing
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[ 2006-01-16 ]
Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes postcard marketing the perfect promotional tool for landscaping companies. by Michael Port
[ 2006-01-14 ]
One of the main reasons that solo-professionals, service professionals and small business owners fail to build thriving businesses is that they struggle to articulate exactly what they do in this new vibrant, branded and authentic way…and most importantly what specific Invest-able Opportunities they bring to the table. by Brandon Cornett
[ 2006-01-13 ]
Postcards can be an effective and affordable part of your marketing program. So don't let a lack of writing experience stop you from using them. This article will give you the knowledge and confidence you need to write effective messages for your marketing postcards. by Alex Kecskes 
[ 2006-01-13 ]
A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools. Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how to motivate procrastinators, and how to structure the all-important close that turns prospects into customers.
by David Miller
[ 2006-01-11 ]
Predictive Dialers are great aid to any telemarketer to give solution to this problem as they are capable of handling a huge number of calls in limited time. by Matt OConnor
[ 2006-01-11 ]
Harness the power of a site that gets billions of visitors and make sure those visitors come to you! by Michael Port
[ 2006-01-11 ]
An effective sales cycle is based on building a relationship of trust with your potential clients. I'm sure you've heard it said before, but it's worth repeating, "People buy from those they like and trust." It is truly as simple as that. Trust is critical. Especially for the service professional and small business owner. by JK Ellis
[ 2006-01-09 ]
10 Ways to Build a Cult-Like Following by Dean Mercado
[ 2006-01-08 ]
With the emergence and maturation of the Internet well in hand, creatively marketing your business has never been so critical. Here are 9 marketing credos to live by to ensure success.
by Dean Mercado
[ 2006-01-08 ]
Looking for a simple way to get an edge on your competition? Article marketing is a proven tactic that addresses some key marketing strategies. Here are 7 exceptional reasons why you need to market with articles now!
by David Tang
[ 2006-01-08 ]
For a marketing plan to be successful, the mix of Product, Price, Promotion, and Placement must reflect the wants and desires of the consumers in the target market. by Susan Friedmann
[ 2006-01-06 ]
The early bird gets the worm. The same holds true for trade shows -- the most successful exhibitors are those who start planning at least 12 months prior to the next event. Exhibiting requires a great deal of time, money, and personnel. by Susan Friedmann
[ 2006-01-06 ]
When a show’s a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre-show planning, training, and preparation you’ve got to do. by Michael Port
[ 2006-01-05 ]
One of the main reasons that solo-professionals, service professionals and small business owners fail to build thriving businesses is that they struggle to articulate exactly what they do in this new vibrant, branded and authentic way…and most importantly what specific Invest-able Opportunities they bring to the table. by Michael Port
[ 2006-01-05 ]
Much like the thought of marketing and sales, the thought of networking may make you cringe. For most solo-pros, service professionals, and small business owners, they hear the word networking and it brings to mind the old business standard of promotional networking at 'meet & greet' events where it's understood and accepted that everyone is there to schmooze and subtly manipulate one another in an attempt to gain some advantage, for themselves or their business, which will increase their bottom line. by Alex Kecskes
[ 2006-01-04 ]
Want to boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie. by Dessy Oundian
[ 2006-01-03 ]
If you are a salesperson doing a PowerPoint presentation or you simply have to talk in front of a large group of people, then you know how hard it is to get your ideas across. Here is one trick I've learned the hard way that will help you and will make your job a whole lot easier! by Brandon Cornett
[ 2006-01-02 ]
In the spirit of New Year's, I've put together this guide to help you prepare for a new year of marketing. So without further ado, here are ten ways that you -- as a real estate agent -- can improve your marketing in 2006. by Brandon Cornett
[ 2006-01-01 ]
Public Relations is often the forgotten tool of real estate marketing. Unfortunate, because with an effective PR program, real estate agents can generate more exposure than with traditional advertising, and for a fraction of the cost. by Eugenijus Sakalauskas
[ 2005-12-29 ]
Before you begin writing any e-mail promotion , it’s important that you sit down
And clearly map out your offer. Do not skip this critical step.
by Sara Chambers
[ 2005-12-28 ]
The most difficult decision while promoting a product is what to spend the money allocated toward marketing and advertising on. Find out more. by Yusuf Danesi
[ 2005-12-27 ]
It is noteworthy that Part Four, Section 11 of the Nigeria Code of Advertising Practice (1998) opens with a warning that “advertisements must not induce children to unduly pressure their parents, guardians or other adults to purchase the advertised products.” The American Academy of Pediatricians Policy Statement on children’s television even says “parents must educate children to become responsible and informed consumers.” by Brandon Cornett
[ 2005-12-27 ]
Spend some time in a real estate marketing forum online, and you'll discover that search engines top the list of hot topics. Every agent wants his or her website to rank high in search engines. But with so much information out there, the path to success can be hard to follow. This article will keep you on track. by Michael Brooke
[ 2005-12-26 ]
The Prosperity Automated System (PAS) is arguably the only trully automated Internet business. This means the income it provides is indeed passive, meaning you don't have to do anything at all, if you don't want to, to make money. Bill Osterhout the President has developed a uniques product. by Stacey Miller
[ 2005-12-24 ]
When authors place sole responsibility for their book promotion campaigns into a book publicist's lap and leave it there, the results are often disappointing. Here's how to work in partnership with your publicist to launch a successful book promotion campaign. by Maricon Williams
[ 2005-12-23 ]
Commercial printing companies have developed several techniques in printing. by Brandon Cornett
[ 2005-12-22 ]
To understand real estate marketing online, you first have to understand how consumers have evolved over recent years. This article will show you how to improve your online messaging to an "info savvy" audience. by Brandon Cornett
[ 2005-12-22 ]
To get the best possible ROI on your real estate marketing investment, there is no substitute for testing. Think of it this way. Best practices will put you ahead of 75% of your competition. Testing can help you surpass the other 25%. by Brandon Cornett
[ 2005-12-22 ]
This article explains the fundamentals of personal marketing for real estate agents and brokers. From real estate marketing specialist Brandon Cornett. by Brandon Cornett
[ 2005-12-22 ]
In April of 2005, I conducted a survey of more than 250 real estate marketing websites. Can you guess how many of them lacked a lead-capturing system. Read on to find out, and to discover how you can avoid making that same mistake. by Brandon Cornett
[ 2005-12-22 ]
Postcards can enhance your real estate marketing program by generating a response from prospects. But if you don't differentiate your postcards in some way, you're limiting the response you might otherwise enjoy. by Brandon Cornett
[ 2005-12-22 ]
Too much agent ... not enough prospect. It’s one of the most common mistakes in real estate marketing. Ask yourself what you really want your marketing message to accomplish. Do you want it to convince prospects of your superior service? Or do you simply want it to persuade them to contact you? by Brandon Cornett
[ 2005-12-22 ]
Farming (neighborhood prospecting) has long been a part of the real estate marketer's toolkit. Here are seven ways to improve it... by Brandon Cornett
[ 2005-12-22 ]
This article explains why real estate agents need to offer more than the "free consultation" to motivate prospects. by Brandon Cornett
[ 2005-12-22 ]
If you're a real estate agent, client follow-up should be a major part of your real estate marketing program. Whether it's a postcard mailing program through a direct mail vendor, or just a series of well-timed thank you cards after the transaction, you need some form of follow-up. by Brandon Cornett
[ 2005-12-22 ]
Integrated marketing sounds pretty scientific. But in truth it's easy to understand, and it can do wonders for your real estate marketing program as a whole. This article will take you beyond understanding integrated marketing and well on your way to practicing it ... and reaping the rewards.
by Brandon Cornett
[ 2005-12-22 ]
You won't find "talkability" in any dictionary. But it has everything to do with your personal marketing program. This article explains what it is and how it can help you grow your business. by Brandon Cornett
[ 2005-12-22 ]
Mr. and Mrs. Buyer have just seen a listing photo of a house that's right up their alley. It seems to have the features they want, and it's within their price range. Now, continuing in the process, they read the details. They read what you've written to describe the house. by Brandon Cornett
[ 2005-12-22 ]
This article outlines the personal marketing mistakes many real estate agents make on a regular basis. More importantly, it explains what you can do to avoid those mistakes. by Brandon Cornett
[ 2005-12-22 ]
Real estate marketing online is about getting people to stop when they visit your website. Before you can wow them with your content or persuade them with your offer, you must first get the reader to stop. That's where headlines come in. So let's take a closer look at them. by Brandon Cornett
[ 2005-12-22 ]
Brandon Cornett has worked as a marketing manager for a direct mail company serving real estate agents since 1986. He now dedicates his time to helping real estate professionals improve their marketing. His Modern Guide to Real Estate Marketing and his free newsletter are available at: http://www.ArmingYourFarming.com. by Brandon Cornett
[ 2005-12-22 ]
Brandon Cornett has worked as a marketing manager for a direct mail company serving real estate agents since 1986. He now dedicates his time to helping real estate professionals improve their marketing. His Modern Guide to Real Estate Marketing and his free newsletter are available at: http://www.ArmingYourFarming.com. by Christopher Jacobson
[ 2005-12-18 ]
For would-be online entrepreneurs, there are many
aspects to consider. Here are five ways to make
sure your online business fits the bill.
by C.J. Hayden
[ 2005-12-18 ]
It's easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn't so. Unless you do the math to prove or disprove your assumptions, you may be creating a business that can never succeed.
by Gus Skarlis
[ 2005-12-18 ]
When marketing to Automotive Dealers make sure your campaigns include these 3 main points for maximum results by Eugenijus Sakalauskas
[ 2005-12-16 ]
How you can actually go about testing your email
promotions to ensure that every message you
send in bringing in the highest profits. by Elena Mokeeva
[ 2005-12-16 ]
Today a multilingual website is becoming a necessity for international business due to a number of convincing reasons. Website translation can be a great help in attracting foreign public to your business. However it has to be done in such a way that people will end up buying your product. by Maricon Williams
[ 2005-12-16 ]
Between a business card and a flyer, the latter can transmit lots of information about your business. by Maricon Williams
[ 2005-12-16 ]
People are basically visual creatures. They are easily turned on by what they see. The outrageousness of the design, graphics and colors teases their sense of sight. by Maricon Williams
[ 2005-12-16 ]
Colors exact attitude and moods. They are essential in a way that they give off meaning and feelings. This is also true with the printing systems.
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