 Category: Branding
Category: Business >> Branding<< previous page 1 2 3 4 5 6 next page >> by William King 
[ 2006-07-11 ]
This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business.
by Carla San Gaspar
[ 2006-06-27 ]
Graphic design had tamed to give in numerous contributions in the print and web industry. It is this medium that businesses are able to create an identity that will give a remarkable name in the market. by Carla San Gaspar
[ 2006-06-27 ]
Looking around at our surroundings we can best tell that the internet is the number one provider of our needs. by horatio farquaar
[ 2006-06-25 ]
It's long been held that trust goes a long way in building strong long term design relationships. Building all your hopes and dreams with one designer could leave you high and dry when they up their rates after you've committed to a job. So how do you go about finding a trustworthy graphic design company? by horatio farquaar
[ 2006-06-25 ]
A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees. by horatio farquaar
[ 2006-06-25 ]
Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to avoid. Its a jungle out there so make sure your logo design is bulletproof. by Joel Bissitt
[ 2006-06-23 ]
Newly knighted easyEntrepreneur, Sir Stelios Haji-Ioannou, has been forced to concede defeat in a three-year legal battle against a local takeaway pizza business in North London by Elias Borges
[ 2006-06-05 ]
Several key points to remember in selecting a trademark to avoid problems and to ensure you stand out from the crowd. by T. Joseph Hauenstien Hauenstien
[ 2006-06-05 ]
An unclear matter that is still considered a taboo for the past millennium is incest. People who indulge in incest admit that they enjoy it as well as the emotional and physical effects it causes. Incest is often a result of seduction and flirtery. Incest are committed by two person who may have different types of relationship like a stepfather and a daughter, which is are not genetically related parties or a father and a daughter, which are genetically related parties. by Emillie Loh
[ 2006-06-02 ]
Many corporations often neglect the importance of having a good business card and letterhead design. If you're unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool. by Jim Morin
[ 2006-05-19 ]
The T.E.A. Co2 laser is used for laser marking and laser etching in many different industrial situations. by Jim Morin
[ 2006-05-19 ]
Co2 laser marking for glass used in industrial applications is a fast, effective and inexpensive method to mark the product. by horatio farquaar
[ 2006-05-14 ]
The debate over how much of a companys large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good...or something. by Dan Gallant
[ 2006-05-05 ]
A strong brand not only identifies a company in the mind of the consumer, but it creates a memorable link between what it is and what it does. It's true whether your business is a large corporation or a small, one-person show you need a good brand identity. by
[ 2006-04-29 ]
Learn how to select a name that will enhance your new business' visibility, traffic, credentials, and sales. by Jon Stout
[ 2006-04-27 ]
Creating a powerful brand is critical to the success of any firm in the marketplace and the creation process is only as effective as the expression of the brand message. Use of private label water is an attractive tool for brand success.
by Ken Morris
[ 2006-04-26 ]
Obviously, nobody asked the marketing guys before coming up with this one. Who in the world thought up the name "non-qualified deferred compensation?" Oh, it's descriptive alright. But who wants anything "non-qualified?" Do you want a "non-qualified" doctor, lawyer by Germaine A. Hoston, Ph.D. Hoston
[ 2006-04-07 ]
by Shannon Moore
[ 2006-04-07 ]
by John Hanksworth
[ 2006-04-05 ]
by horatio farquaar
[ 2006-03-25 ]
by Shannon Moore
[ 2006-03-22 ]
by horatio farquaar
[ 2006-03-06 ]
by Shannon Moore
[ 2006-02-23 ]
by Alex Kecskes
[ 2006-01-28 ]
A brief overview that will help guide you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit oriented, without being confusing or offensive—with some amusing examples of naming gaffes. You’ll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you finally choose must protect your company’s image. by Yusuf Danesi
[ 2006-01-21 ]
Your logo is a component of your brand identity and consumers’ perceptions of the roots and origin of your brand are crucial to its strength. The first Kellogg’s product (corn flakes) for example, started out in 1876 at a health institute which specialized in ‘purifying’ the soul through a grain-based diet. by Dean Mercado
[ 2006-01-08 ]
A brand is more than just your company’s name or logo. It’s more than just the look of the packaging of your product. In a nutshell your ”Brand” is the culmination of everything your prospect’s 5 senses can pick up on about you. Let's explore this further.
by Maricon Williams
[ 2005-12-28 ]
Business cards significance in the business industry cannot be over emphasized. In fact, it is the foremost tool used by businessmen and other business enthusiasts for networking their products and services. by Yusuf Danesi
[ 2005-12-12 ]
This is first a challenge to our outdoor advertising sector and then other stakeholders in the Nigerian advertising industry; let us have more creative, vibrant and exciting out-of-home media. The various stakeholders should go to the drawing board on this even as I challenge the Outdoor Advertising Association of Nigeria (OAAN) to spend time studying their counterparts in South Africa; there, out-of-home is simply a wonder to behold! by Karen Saunders
[ 2005-11-30 ]
Here is a good description about branding and how other companies have successfully used branding to build their businesses. We show you the elements of a good logo design, and why you need to be consistent with your graphic and visual elements on all your marketing and corporate materials.
by Yusuf Danesi
[ 2005-11-10 ]
. I am happy that more Nigerian print media now have the vision and management capability to change and expand their business in line with the changing global market. However, I doubt that they are making timely response to the challenges of globalization, convergence, digital technology and societal change. Nigerian readers today want more functionality and interactivity; our newspapers need to offer online products and services which require new and very different business models from those used previously. Content is so vital that publishers must extend existing product lines into a digital environment where they have the opportunity to provide a much richer and more complex diet for their enthusiastic customers by Yusuf Danesi
[ 2005-11-01 ]
How will branded entertainment work in Nigeria? We do not have to await the advent of DVRs courtesy of the TiVos of this world before we challenge ourselves. The truth is, because 90% of our TV shows are boring and irritating, it is imperative that our media independents collaborate with ‘Nollywood’ talent shops toward persuading marketers to invest in branded entertainment. by Yusuf Danesi
[ 2005-09-17 ]
I feel beer advertisers should complement APCON'S role by monitoring themselves, e.g. the Beer Institute, an American group comprising Miller, Coors and Anheuser - Busch, does have a marketing and advertising guide that contains suggestions for what should and should not be in advertisements. Also, the Union of Russian Brewers has a "Code of Honour", which guides its advertising.
by Ray Smith
[ 2005-09-13 ]
Logo design is an indispensable part of brand building. The article explains the importance of a custom logo design while providing some valuable tips about a successful logo design. by Anthony Jewell
[ 2005-08-22 ]
Well, a logo for your business. Why is it important? Does it matter what it looks like? Is Yours Professional? by Yusuf Danesi
[ 2005-07-30 ]
In addition, I am in total support of legislation that would make it absolutely illegal to send a cell phone advertisement to a customer who has not opted-in. Regulatory organizations like the Advertising Practitioners Council of Nigeria (APCON), the Nigerian Communications Commission (NCC) and a future wireless advertising association should not condone wireless push campaigns without explicit subscriber permission and clear identification of the sender. by Yusuf Danesi
[ 2005-07-30 ]
Enyimba F.C. could collaborate with MTN in a promotion to persuade fans to vote for their favourite player on an AIT telecast, for example. These three organizations would share the text revenues, which average between N12 and N15. However, by the time we have multimedia messages, complete with colour video and music, the revenue would move up. Proactive companies will then build up files of cell phone numbers whose owners opt-in for advertising. by Joel Walsh
[ 2005-07-28 ]
Think your small business's advertising and marketing need to build your brand? Have you considered these important reasons why you should get some direct responses to pay the bills before dedicating resources to branding?
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