 Category: Branding
Category: Business >> Branding<< previous page 1 2 3 4 5 6 next page >> by Scott Lucas 
[ 2007-07-28 ]
In 1895, the Rotary brand was invented. With family at the heart of his business Moise Dreyfuss opened his factory in the city of La Chaux-de-Fonds, one of the largest cities in the French speaking district of Switzerland. Even till this very day the company claims that watch making is still “a family affair”. by Fran Black
[ 2007-07-27 ]
Strange as it may sound, when packaged products take on a personality that consumers can relate to, sales increase. Products come to life when a mascot or animated figure gives the product a face—not just a brand—to trust. by Scott Lucas
[ 2007-07-25 ]
The latest creation from Seiko Watches doesn’t disappoint. Inspired by their new partnership with the International 49er Class Association, the Velatura Yachting Timer provides that important precision to give any competitor the edge they need to set them apart from their competitors. Both of the new Yachting Timers provide race specific features which are vital to ensure pole position and precise, to the second timing. by fibre2fashion dharmesh
[ 2007-07-21 ]
The collar is a very important part of the garment. It contributes significantly to the overall look of the garment. The type of collar should be selected depending upon the neckline of the garment, the wearer and the occasion for which the garment is to be worn. by fibre2fashion dharmesh
[ 2007-07-19 ]
Market for imported textile machinery and equipment in Pakistan is directly proportional to the overall strength of the local textile industry. Pakistan is the eight largest textile exporters from Asia. The local industry desperately requires more modern machinery to compete in an increasingly competitive industry. Therefore, the demand for more advanced (including used) equipment is expected to grow significantly.
A study carried out by the Lahore Chamber of Commerce and Industry (LCCI) committee on WTO has mentioned that the world textile trade is set to increase from the existing $350 billion to $800 billion by 2014 and Pakistan’s share in it is 2.7 percent.
by Daryl Campbell
[ 2007-07-16 ]
Online word of mouth has not only become standard operating procedure but also has been taken to the next level thanks to the emergence of new technologies and information appearing almost daily. However there are still some old school tips you should consider In theory it works like this: The more visitors to your website the more traffic you get and more money you make. Only this is no theory. It's cold hard reality. by fibre2fashion dharmesh
[ 2007-07-09 ]
Selection of the color and its shades depends largely on the occasion, season and your mood. For instance gold suits more in evenings and night, whereas red and violets can be opted for daytime and the entire day. Combination of these colors with each other would definitely catch the attention, but take care, combine them if it suits you. The primary consideration should be your personality and skin tone for selection of any color. by Danny Austin
[ 2007-06-27 ]
Create a "voice" for your company that reflects
your brand. This voice should be applied to all
written communication and incorporated in the
visual imagery of all materials, online and off.
Is your brand friendly? Be conversational. Is it
ritzy? Be more formal. You get the gist. by Danny Austin
[ 2007-06-27 ]
· If you went out of business tomorrow, would
anyone, apart from you, your mother, your dog and
your investors give a damn? by Yusuf Danesi
[ 2007-06-19 ]
When the engineers at Xerox launched the 914 in 1959, it was the world’s first automatic plain-paper copier. The new invention needed a name- and the name chosen was Xerox. Which is easier to call: ‘iPod’ or ‘iPod brand MP3 player’? But Apple, its owner, has been busy suing people who use the word ‘Pod’ to describe other similar devices. Truly, iPod is not the only pocket-sized music player, which can store thousands of songs; other MP3 players include IRiver’s H320, Creative Technology’s Zen Touch as well as Muvo2. So what will Apple do with the fellows who coined the term “podcasting”? by Deepak Bansal
[ 2007-06-15 ]
Adjacent to offering SEO consultant’s fair-haired search engine optimization services through our internet marketing and increase traffic strategies will give company a vice-like grip for long idiom search engine rankings, which makes you up. Our firm is a fair SEO consultant business house, which builds professional search engine marketing strategies for long-standing keyword placement on major search engines and work for raise web-traffic services. We will always instruct to your staff on our exact process for enlightening purposes building your acquaintance base of our SEO services as absolute. by uwamai igein
[ 2007-06-01 ]
What should we, signages practitioners be offering brands? From good illustrations and handcrafted lettering to the most advanced multi-colour computer graphics, of course. Our digital printers should be able to output graphics up to 3.2 metres in width and complement latest High Resolution printers. The Nigerian consumer does not see much of small run labels through to full vehicle body wraps and PVC billboards skins by Rick Martin
[ 2007-05-30 ]
Many of you might have had the opportunity to organize different events and I’m sure that you had to face the sponsors’ issue. This is a very important problem, because getting sponsored is a big deal and sometimes crucial for your event.
by Deepak Bansal
[ 2007-05-28 ]
Internet marketing specialist services is a small online marketing division, which is committed to helping adventure travel and tourism businesses comprising hunting, fishing, and rafting guides over and above outfitters, adventure travel in company with tourism destinations. At the side of our internet marketing specialist division, we create web sites, create campaign-specific mini-sites, and write sales copy, position web sites in the search engines, generate print design collateral, manage cost per click listings, build partner programs, manage email-marketing campaigns, and create custom web software tools, monitor online brand reputation, in addition to position blogs for corporatist.
by Andy Black
[ 2007-05-17 ]
An article offering tips on buying promotional merchandise for trade-shows and exhibitions. by Yusuf Danesi
[ 2007-05-09 ]
I very much support all CSR efforts especially because they sum up to the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. However, what I still find a bit difficult to understand is the obvious inability of practitioners to cash-in on the goodwill of CSR which has the potential to create customer trial, purchase and loyalty and ultimately brand equity. This is because too often CSR activities are disjointed, unconnected and go in opposite directions by Wally Adamchik
[ 2007-04-15 ]
Leader, manager, foreman, boss.... These titles (and others) describe people who are responsible for getting a job done by directing others. The key point to remember is more than one worker must be involved in the effort for the project to be completed correctly. Therefore, the leader must be able to successfully guide each participating individual through his or her part in the process. by Katie Groves
[ 2007-04-11 ]
How to Brand Your Company in a unique and prosperous way. by Patrick Barnett
[ 2007-04-10 ]
A California background check is carried out by an employer for a number of reasons, though the major reason is probably the increase in the number of negligent hiring lawsuits being brought before the courts. However, employee screening in California has specific restrictions that all employers should be aware of. by Tim Kenney
[ 2007-04-06 ]
Ten simple statements that briefly explain some of the primary benefits that can come from a thoughtfully designed and developed corporate image. This article is great for those in need of Marketing, Advertising, Graphic Design or Web Design consultation. by Alison White
[ 2007-03-29 ]
The cover of travel accidents through insurance on a credit card has increased by some ₤23 if looking only on the last 10 months, concludes an analysis carried out by MoneyExpert.com. by Alison White
[ 2007-03-29 ]
The United Kingdom is confronted with a delicate financial problem: taxes are too high, unusually high for the strength and the prestige of the economy, and also for the countries ambitions. by Keli Etscorn
[ 2007-03-27 ]
If you think that your company will build a brand name on its own and will lead you to a profitable future, think again. Perhaps you are loosing something. by Kalpesh Sharma
[ 2007-03-18 ]
My aim is to do something unique across the globe. Something which no one other then me can perform. I want to prove that I can alone hack world's maximum websites, which will prove my success of achieving my aim. Shubhlabh Technologies by Yusuf Danesi
[ 2007-03-08 ]
I decided to travel by Virgin Nigeria to London last December primarily because I considered its association with Virgin Atlantic. Also I could not imagine Virgin Nigeria without thinking about Richard Branson, who is so passionately committed to the Virgin brand such that it resonates across the Virgin Group of companies, which include international music mega-stores, air travel, mobile, financial, retail, music, Internet, drinks, rail, hotels and leisure, with about 200 companies in over 30 countries. by Yvonne Weld Weld
[ 2007-03-05 ]
Even when you are not physically talking about your business, the things that you have put into place through your marketing are talking “behind your back”. Have you worked to ensure that your business is saying the things you want it to say? Are your core values reflected in all of your marketing efforts as well as your personal presentation of your business?
by Kirrily Dear
[ 2007-03-01 ]
How to brand you business rather it’s large or SMALL doesn’t matter, for this the company should focus on the products names, values and images by using a cost-effective strategy that build and promote your brand in the marketing world and the customers have good perception about your company. Branding is not for Big corporate houses its for everyday even small businesses too. by Stephen robins
[ 2007-02-13 ]
Another choice that you can make for the commercials flooring of your commercial place is laminated flooring. If the commercial outlet that you won is a restaurant this is the best type of commercial flooring that you can use.
by Carla San Gaspar
[ 2007-02-04 ]
Considering the tight competition in the industry it is then essential to always bring a business card with you. This makes you armed and equipped to hand out your cards to any potential client that you meet.
by Deepak Bansal
[ 2007-01-16 ]
Instant approval credit card as most of the internet surfers should already have noticed, many credit card companies operating online and offline for that matter, announce they can offer the best credit card online, with instant approval if you apply for it on their website. Some people think that this means they can instantly download a copy of a card like waving a stick and start to purchase with the credit card immediately. Many credit card websites can approve your application instantly, which in most cases means within a few minutes. But that doesn't mean you can print out your card and run to your local place and immediately shop. by
[ 2007-01-09 ]
When you're building your brand, don't some of the steps seem like you're back in high school struggling to fit in with the crowd and be accepted by everyone? Branding can seem like high school, but the stakes are much higher. by Joe Niewierski
[ 2006-12-27 ]
What is branding and how do I use it in marketing? by Robert Parker
[ 2006-12-19 ]
In todays competitive world knowing how to portray a good image of yourself, is as important as any product that you may be trying to sell, or any point you may be trying to put forward. by horatio farquaar
[ 2006-12-11 ]
If we had a dollar every time somebody gave us their opinions on what makes a great logo we'd be able to at least buy a round or two round The Porter during happy hour (providing they'd allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there are my friends, read on if you dare... by
[ 2006-11-27 ]
Discover target audience advertising approaches to reach attractive, yet elusive target markets such as young me ages 19-34. Target audience advertising options include in-game advertising with dynamic ad placement, product placement and advergaming. by
[ 2006-11-21 ]
Here are a few tips on what you should take in consideration before choosing a company to design your logo. by Yusuf Danesi
[ 2006-10-28 ]
I think what the minister must have been trying to do was exploit our recognized talents to draw favourable (not desperate) attention to Nigeria. If Nollywood is anathema to marketing brand Nigeria, is it therefore strategically justifiable to engage Nollywood stars as brand endorsers? Marketers wishing to use celebrity endorsers need to carefully select those whose demographics appeal to their target audience. People differ in attitudes, values, cognitive styles and personality, which are functions of age, gender, socio-economic class, and ethnic origin by LK Sparks Sparks
[ 2006-10-17 ]
Brochure Printing & Design: Grabbing Your Reader’s Attention by John V. W. Howe
[ 2006-10-17 ]
Many times people working on the Internet quit because they encounter problems that they cannot solve themselves due to lack of expertise or lack of time. Solutions can be found on outsourcing websites like eLance.com where you can hire an expert to help you solve your problem. by Yusuf Danesi
[ 2006-10-17 ]
New in the UK sometime this year while vacationing, I needed to convert my traveller’s cheques to pounds sterling and so I headed for Barclays Bank. Why on earth did the teller and her supervisor make me sign each cheque before disclosing their commission-charge? HSBC, upon approaching them, said they would have cashed the cheques for me at 0% commission if I had signed before them! 3% commission was a lot of money especially when you consider that my bank in Nigeria had made its own deduction from my account- was it painful! Thomas Cooke, owners of the TC was even talking of 5% commission! The Post Office also offered 3% but said I had voided the cheques for not signing before its staff. by LK Sparks Sparks
[ 2006-10-15 ]
Top 5 Business Card Printing Tips by Todd Wesley Wesley
[ 2006-10-08 ]
In the first part of this two part article we spoke about Passion plus a Proven Business Model as the first two ingredients of starting (and maintaining) your business. In today’s article we will talk about the final two ingredients . . . by Yusuf Danesi
[ 2006-10-05 ]
However, I am disturbed that the network might, unintentionally though, be taking its customers for granted. I cannot just understand why it had to undergo name change about four times in five years- yet we, subscribers, are still loyal! Before I traveled out on vacation lately, I was only reading in the papers that my network was about to be “acquired” once more by a foreign company but by the time I returned, I was initially confused by the rapid changes it had undergone in just 30 days!
by Yusuf Danesi
[ 2006-09-28 ]
Despite marrying a British Jew, Tina Emenyeonu, a secretary, would not mind relocating with her husband someday to Nigeria. This is because she actually brought him home last year and he liked it here! But I could not understand why Biodun and his friend Bayo prefer to invest actively in Gambia. Bayo, who according to Biodun, is into acquiring ailing companies for others, is visibly rich with a posh apartment in Upscale Beckenham. His initial “derogatory” visual rating of my jeans overall – cold weather – as we stepped into his home later evaporated when he learnt that I was visiting and knew that I left the University of Ibadan a couple of years before he gained admission there. by Joseph Paparella
[ 2006-08-24 ]
Patenting, branding, and marketing ... When it comes to product or service development, these activities should be thought of as mutually beneficial, not necessarily mutually exclusive. by Michael Fleischner
[ 2006-08-24 ]
Why do some blogs become so popular and others never get noticed? Discover the top blogging secrets here. by bivan dense
[ 2006-08-17 ]
What To Look For In Plasma TV Wall Mounts. by Phil Smith
[ 2006-08-09 ]
UK companies often spend a great deal of time and money choosing a name. Unfortunately, all this time and money could be wasted if the choice of name is rejected by Companies House.
by Yusuf Danesi
[ 2006-07-24 ]
The day other day, I was asking my lovely wife about the Maltina extensions- strawberry, pineapple, exotic fruits, etc. (she is a maltina person) because I was not getting to hear about them anymore. I was really sad when she said that they were no longer being produced. Can this be true?
by Verena Veneeva
[ 2006-07-12 ]
This article will provide brief overview about the concept, advantages and use of effective branding to create brand awareness among consumers. |
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