 Category: Marketing
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[ 2008-06-26 ]
China is the largest producer of injection molding machines in the world, and in fact it ranked 1st in the world on both of yield and consumption. In the past few years, injection molding machine producers have got greatly improved on technology and management. by Kaye Marks
[ 2008-06-26 ]
People like things they know and understand. People like shopping at companies that have proven themselves to be worth their time. This is a safety net most shoppers will gravitate towards if they’re able to. Why take a chance with a company you’ve never dealt with if you know that the company you’re currently shopping at does everything you want it to?
by Marco Abanico
[ 2008-06-25 ]
Have you been to those pie-in-the-sky network marketing meetings? Did they tell you that you have to make a list of all your friends and family members? Did you ever try to drag them to an 8 o'clock Saturday morning meeting when you preferred to be sleeping in? by Kaye Marks
[ 2008-06-24 ]
Sometimes a plain white business card just won’t do. If you are in a creative field, like art, you can be more adventurous with your business card design. You would expect a graphic design business card to be more creative than a lawyer business card. by Kaye Marks
[ 2008-06-23 ]
For the small business owner, every little thing is going to count.
You have to be aware of every opportunity for effectively marketing yourself and your company. If you don’t have the budget for the huge marketing campaigns it makes the little forms of marketing even more important. by Andrew Michaels
[ 2008-06-21 ]
No self respecting businessperson carries around boring, black and white business cards anymore. Those relics belong in an “expired marketing idea” museum somewhere. These days, business cards are colorful, vibrant, and unconventional.
by Katie Marcus
[ 2008-06-21 ]
Whether you are designing an expensive television commercial or full color business cards, one of the best ways to find a winning marketing plan is with a team brainstorming exercise. When handled correctly, brainstorming as a group is one of the best ways to come up with creative ideas. When you work as a group to brainstorm new ideas, you get a fresh approach to your product, service, or business model, resulting in a successful marketing plan. by Gihan Perera
[ 2008-06-20 ]
I've recently done a lot of consulting to help clients create membership sites. That's not surprising - it's been one of the biggest trends on the Internet
in the past three years. And it's even more powerful now with the popularity of social networking sites like Face book.
by Gihan Perera
[ 2008-06-20 ]
I recently conducted a teleseminar for First Step members on the topic "Create Your Own Membership Site". In preparing for this teleseminar, I
asked members to send me their most pressing questions in advance, so I could make sure I answered them in the teleseminar.
by Gihan Perera
[ 2008-06-20 ]
I've recently done a lot of consulting to help clients create membership sites. That's not surprising - it's been one of the biggest trends on the Internet
in the past three years. And it's even more powerful now with the popularity of social networking sites like Face book.
by Gihan Perera
[ 2008-06-20 ]
In another article, I talked about the three things you should have in place before you launch a membership site. To recap:
1. Value: Do you have proven valuable expertise that people are willing to pay for?
2. Products: Do you have a suite of high-value products you already bundle in with your services?
3. Database: Do you have a database of clients and prospects who might be interested in joining your membership site?
by Gihan Perera
[ 2008-06-20 ]
I recently conducted a teleseminar for First Step members on the topic "Create Your Own Membership Site". In preparing for this teleseminar, I
asked members to send me their most pressing questions in advance, so I could make sure I answered them in the teleseminar. by Steven ZHAO
[ 2008-06-19 ]
At present, more than two dozen brands offer platinum watches in the United States. by Kaye Marks
[ 2008-06-19 ]
Brochures are an old standby of print advertising and color printing. They’ve endured the test of time, but sometimes they get overlooked in the rush to hop on the latest marketing bandwagon. Some will say that brochures just aren’t as hip and sexy as their online oriented alternatives. by Andrew Michaels
[ 2008-06-19 ]
With the rise of printing technology comes the rise in a person’s ability to make their business cards truly unique. You can have your card printed on all sorts of different surfaces and place any number of images on it.
by carlas san g.
[ 2008-06-17 ]
Most people focus on making a perfect brochure printing design and using the best paper. However, most of these designers forget to integrate how the brochures are folded. In order for a brochure to be truly effective, you must carefully plan how they unfold. by Kaye Marks
[ 2008-06-17 ]
Too many companies focus on only the here and now. When it comes to their commercial color printing, they decide what they are going to do in the next month and that is all they have on their plate. by Katie Marcus
[ 2008-06-16 ]
“Look here!” “Try now!” “Free!”
Would a long sentence like this really grab your attention at first glance if I were trying to sell you something? Probably not, if you are like most people, you skim advertisements; you do not read them word for word. The first three phrases of this article will be more effective in an ad rather than explaining the fine print to a customer. by Karon Thackston
[ 2008-06-15 ]
I've been on a seesaw for the last year. I have a client who, for almost 12 months, has been asking me to rewrite their home-page copy because they dropped in rankings. I have been asking her the same question... one you should ask yourself.
by damian qualter
[ 2008-06-13 ]
If you’re looking for real estate investment property, you could try looking at land for sale. As a stable medium to long term investment opportunity land has the potential to offer excellent returns, real estate investment property with peace of mind. by Kaye Marks
[ 2008-06-13 ]
Your marketing materials are a reflection of your company and your products. Every choice that you make in designing your marketing materials, from the color scheme to your font choices tell your clients who you are. However, do you know who you are? by Todd Brown
[ 2008-06-13 ]
Imagine, for a moment, being able to look into a crystal ball and
determine, with relative accuracy, the likelihood of whether your
chiropractic marketing and practice are going to dominate your
geographic area and niche or fall prey to competition. by Todd Brown
[ 2008-06-13 ]
It's a mistake soooo many companies and professionals make in their
marketing, chiropractors included. by Kaye Marks
[ 2008-06-12 ]
There are so many ways to advertise these days that it is hard to know what options to use and how to use them. Here are some quick and easy tips to effectively advertise your business or product. by Kaye Marks
[ 2008-06-11 ]
Although women are not always the shoppers of the house in the 21st century, they still do the majority of consumer spending in America. Every company should know how to target its product to women. Not doing so would be a monumental mistake. by Caryn Smith
[ 2008-06-11 ]
The next time a fundraising project crosses your desk, think beyond the typical and go for the extraordinary. With lapel pins you'll see quicker sales, easier delivery and higher profits.
by Kaye Marks
[ 2008-06-10 ]
Early August is almost here and the anticipation of the upcoming Olympic Games in Beijing is steadily increasing. As hopeful spectator’s eyes turn expectantly toward China, their eyes will also be taking in the ads of the Olympic corporate sponsors. by Kaye Marks
[ 2008-06-08 ]
Today's small business owner has many avenues to get the word out about their product. Tried and true techniques like utilizing color printing for targeted direct mail campaigns are still quite popular. by Kaye Marks
[ 2008-06-06 ]
When you are flipping through a magazine how much attention, do you usually give to an advertisement? Quite often while I’m looking at a magazine I’ll just flip right past the pages with the ad, giving it only a second or so of my attention, if that. by Kaye Marks
[ 2008-06-06 ]
Maybe you are the creative type that comes up with great ideas, but you do not have a clue on how to run a business. Alternatively, maybe you would just rather think of great ideas than implement them. Either way, licensing your idea is a great method to be paid for your invention ideas. by roman rosre
[ 2008-06-05 ]
Whether it is the first time or the hundredth time, you should always think about your objectives before setting up a Pay Per Click account or a new PPC campaign. by Daniel St-Jean
[ 2008-06-05 ]
TIPPPS stands for Thoughts Ideas Principles & Practices for Professional Success, which in this case means successful marketing. If you want to achieve a very high level of success with your business – heaps of targeted traffic, oodles of qualified leads and quality prospects, scads of subscribers, an abundance of loyal customers and clients, distributors galore, and tons of sales and profits – you must learn and apply these 2 important TIPPPS to all the elements of your marketing campaigns. by Kaye Marks
[ 2008-06-04 ]
Business cards are an essential part of every businessperson’s arsenal. You have to have a business card ready to hand to anyone who might be a potential customer. Ideally, each business card will bring you an extra sale (or ten). by Kay Zetkin
[ 2008-06-03 ]
It can seem so technical. Only large companies are going to have extensive databases about all of their sales along with any other information they feel like keeping track of. by Kaye Marks
[ 2008-06-03 ]
It can seem so technical. Only large companies are going to have extensive databases about all of their sales along with any other information they feel like keeping track of. by Robert Johnston
[ 2008-06-03 ]
With the cost of advertising on the rise, many companies are looking for more innovative ways to get their message to consumers.
by Neil Anuskiewicz
[ 2008-06-03 ]
Before you jump off the deep end and upload a list of purchased email addresses, ask yourself this simple question: “What would you do if you received 50 messages or more per week from different senders offering products or services you do not want? by Kaye Marks
[ 2008-06-03 ]
When it comes to advertising your business, you have to set your personal preferences aside in order to make decisions that are right for your business. Although in some ways your personality is a reflection of your business, you do not want to make it so overwhelming that your advertising campaign fails to bring the results you expect.
by Kaye Marks
[ 2008-06-01 ]
Large conglomerates have similarly large advertising budgets allowing forays into all sorts of marketing avenues. Small businesses do not have such luxuries. They must make every advertising dollar count. There are some universal rules, which apply to all small businesses attempting to maximize their advertising ROI. by David Tang
[ 2008-06-01 ]
Black Hat and White Hat are two methods used in SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. by Jeff Spires
[ 2008-05-29 ]
Who else want Free Adwords Tips? Find out all about the click through rate (CTR) here. Secrets revealed by Joel Owens
[ 2008-05-27 ]
Making your business work is essential to sustain your operations and earn yourself a living. But more than keeping a list of services and stocking up on different products for variety, marketing is a strategy that will surely help gather clients for your business. One way of simply doing this is through custom size brochure. by Joel Owens
[ 2008-05-27 ]
Technology today has given us the comfort of doing almost everything in the convenience of our own homes. Printing your own pictures is just one of the many conveniences we can do today without leaving our house. Digital printing is now as easy as taking your pictures with you digital cameras. by Erica Brooks Brooks
[ 2008-05-27 ]
More service professionals are realizing the power of utilizing the internet to build their service based business. These five easy marketing techniques are proven to bring success when used consistently. by Kaye Marks
[ 2008-05-27 ]
So you have invented a breakthrough new mousetrap. After years of toil your efforts finally have paid off with that great invention. Obviously, it is a proverbial mousetrap. It can be a new software application, gadget or any other new innovation. Now that you have your patent it seems like the hard work is over, right? Wrong. by Kaye Marks
[ 2008-05-26 ]
Why spend the money on something unless you know it is going to be a success? by Susan Friedmann
[ 2008-05-26 ]
Pre-show promotion is the single most valuable step any exhibitor can take to help drive traffic to the exhibit, up the percentage of high-value, qualified leads, and ensure a positive ROI.
by Alicia Forest
[ 2008-05-25 ]
Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There's a science to it, more than an art, and to get you started, I'd like to share a tested formula for you to follow. by Kaye Marks
[ 2008-05-24 ]
One of the biggest jobs for the new business owner is getting your name out on the marketplace. Given how full of other businesses and competition the market will be, you need to take the necessary steps to know exactly what goes into a great entrance. by Kassia Macy
[ 2008-05-24 ]
In today’s business world, companies have the most diverse methods available to present their their business, products and services. The Internet has brought these promotional materials even closer, with specialists in full color brochure printing being just a click away.
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