http://www.free-articles-zone.com Morenos en 30/11/2009 For the past few years, you've heard so much about blogging that you're reluctantly concluding that now might be the time to join the parade. Yes, blogs do have a place in the IT marketers’ arsenal, but only under the right circumstances. http://www.free-articles-zone.com/article.php?id=40002 2007-02-25 Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at ay given time. http://www.free-articles-zone.com/article.php?id=40003 2007-02-25 How to show that the money and resources invested in the company's business-to-business marketing activities are really paying off? It is surprisingly easy to prove that B2B marketing is contributing to your company's bottom line. Here's how. http://www.free-articles-zone.com/article.php?id=27814 2006-10-18 You’ve spent a great deal of time, effort and money putting together your business-to-business sales lead generation programs. How you handle B2B sales leads once you get them makes the difference between a happy sales team and new customers or an unhappy sales team and lost sales. http://www.free-articles-zone.com/article.php?id=27815 2006-10-18 While thinking how to make your marketing perfect think what constitutes being good enough, and how to get it done sooner rather than later. No one would respond to your business-to-business marketing if it doesn’t reach them in time. http://www.free-articles-zone.com/article.php?id=25991 2006-09-30 When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business lead generation efforts will be a success or a failure. http://www.free-articles-zone.com/article.php?id=18146 2006-07-01 Persona-based marketing involves constructing a fictional customer and then using that character as the touchstone for promotional and selling decisions. This concept helps the marketer by creating a vivid, tangible picture of the best prospects or customers, and then sculpting a marketing message that’s pertinent to their concerns, and move them to inquire and buy. http://www.free-articles-zone.com/article.php?id=18149 2006-07-01