http://www.free-articles-zone.com Morenos en 11/12/2009 Although affiliate marketing can be attractive, sometimes it's not the best option. Here are some of its drawbacks. http://www.free-articles-zone.com/article.php?id=182670 2008-09-30 Let's consider the six key benefits for members themselves - which of course you'll use when promoting the site to prospects. http://www.free-articles-zone.com/article.php?id=182635 2008-09-30 http://www.free-articles-zone.com/article.php?id=182617 2008-09-30 E-books and special reports (they're pretty much the same thing, except in name) can be among your most powerful marketing tools. So why don't more infopreneurs use them? http://www.free-articles-zone.com/article.php?id=182583 2008-09-30 Affiliate marketing is an attractive option for some Internet marketers. Here are my five key benefits to setting up and running an affiliate program. http://www.free-articles-zone.com/article.php?id=182646 2008-09-30 http://www.free-articles-zone.com/article.php?id=182687 2008-09-30 In my recent two-day Internet marketing Boot Camp in Auckland, one of the most important questions raised was, "How do I find the time when I've got so much else going on in my business?" http://www.free-articles-zone.com/article.php?id=182688 2008-09-30 Are you launching a new product or service? How do you know whether it will succeed? http://www.free-articles-zone.com/article.php?id=182692 2008-09-30 When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!" http://www.free-articles-zone.com/article.php?id=182181 2008-09-29 In 2005, the New Oxford American Dictionary defined "podcast" as its word of the year. http://www.free-articles-zone.com/article.php?id=182182 2008-09-29 Blogging is certainly popular, but are there real benefits? Let's look at some of the personal benefits you can get from being a blogger. http://www.free-articles-zone.com/article.php?id=182258 2008-09-29 Why should you use teleseminars? Here are 20 reasons, and they all apply for infopreneurs. http://www.free-articles-zone.com/article.php?id=182284 2008-09-29 Why should you be using podcasts in your business? Well there are a number of reasons; I'm going to give you six. http://www.free-articles-zone.com/article.php?id=182189 2008-09-29 Even with blogs, podcasts, YouTube, Facebook, social bookmarks, and everything else that's new on the Web, the humble e-mail newsletter is probably still going to be your most valuable e-marketing tool. http://www.free-articles-zone.com/article.php?id=182362 2008-09-29 http://www.free-articles-zone.com/article.php?id=182356 2008-09-29 Even with blogs, podcasts, YouTube, Facebook, social bookmarks, and everything else that's new on the Web, the humble e-mail newsletter is probably still going to be your most valuable e-marketing tool. http://www.free-articles-zone.com/article.php?id=182319 2008-09-29 There are four key benefits of publishing an e-mail newsletter. http://www.free-articles-zone.com/article.php?id=182313 2008-09-29 http://www.free-articles-zone.com/article.php?id=182291 2008-09-29 In this article, I'll describe some of the most common and most useful types of blog entries - particularly as they relate to you as an expert. http://www.free-articles-zone.com/article.php?id=182276 2008-09-29 If you're an experienced Internet user who's familiar with the concept of blogging, and would just like to know how to maximise the effectiveness of your blog, here's a quick reference guide. http://www.free-articles-zone.com/article.php?id=182268 2008-09-29 Are you launching a new product or service? How do you know whether it will succeed? http://www.free-articles-zone.com/article.php?id=182168 2008-09-28 I've recently finished reading Andrew Keen's book The Cult of the Amateur, where he talks about "how today's Internet is killing our culture and assaulting our economy". His main argument is that the new Internet promotes popularity over expertise, trivia over serious news, and sound bites over substance. http://www.free-articles-zone.com/article.php?id=167043 2008-07-25 When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!" http://www.free-articles-zone.com/article.php?id=167041 2008-07-25 The Internet landscape has changed when it comes to copyright. Previously, publishers would jealously guard their material, and could even send lawyers after you if you copied it without permission. But now Web 2.0 sites like YouTube encourage users to copy their material, so they get more exposure and more traffic. http://www.free-articles-zone.com/article.php?id=167039 2008-07-25 One of my friends and colleagues, Jasbindar Singh, the CEO of SQ Consulting in Auckland, New Zealand, has just released her new book "Get Your Groove Back". http://www.free-articles-zone.com/article.php?id=167049 2008-07-25 Imagine going to your local supermarket and watching the shoppers. They pick up a shopping cart, wander around the aisles collecting their groceries, and eventually take them to the checkout to pay. http://www.free-articles-zone.com/article.php?id=167050 2008-07-25 Even with blogs, podcasts, YouTube, Facebook, social bookmarks, and everything else that's new on the Web, the humble e-mail newsletter is probably still going to be your most valuable e-marketing tool. http://www.free-articles-zone.com/article.php?id=167046 2008-07-25 Even with blogs, podcasts, YouTube, Facebook, social bookmarks, and everything else that's new on the Web, the humble e-mail newsletter is probably still going to be your most valuable e-marketing tool. http://www.free-articles-zone.com/article.php?id=166494 2008-07-24 Imagine going to your local supermarket and watching the shoppers. They pick up a shopping cart, wander around the aisles collecting their groceries, and eventually take them to the checkout to pay. http://www.free-articles-zone.com/article.php?id=166539 2008-07-24 I've recently finished reading Andrew Keen's book The Cult of the Amateur, where he talks about "how today's Internet is killing our culture and assaulting our economy". His main argument is that the new Internet promotes popularity over expertise, trivia over serious news, and sound bites over substance. http://www.free-articles-zone.com/article.php?id=166490 2008-07-24 One of my friends and colleagues, Jasbindar Singh, the CEO of SQ Consulting in Auckland, New Zealand, has just released her new book "Get Your Groove Back". http://www.free-articles-zone.com/article.php?id=166536 2008-07-24 When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!" http://www.free-articles-zone.com/article.php?id=166487 2008-07-24 The Internet landscape has changed when it comes to copyright. Previously, publishers would jealously guard their material, and could even send lawyers after you if you copied it without permission. But now Web 2.0 sites like YouTube encourage users to copy their material, so they get more exposure and more traffic. http://www.free-articles-zone.com/article.php?id=166480 2008-07-24 A personal loan is the money you borrow from a lender for your own private use. The lending institution can be a bank, investment broker, or private lending company. You can apply for a loan in your home town or on the internet. Personal loans can be used for variety of needs including a vacation, vehicle repairs, education, medical expenses, home repairs or remodeling, legal bills, and debt consolidation http://www.free-articles-zone.com/article.php?id=157949 2008-07-01 I've recently done a lot of consulting to help clients create membership sites. That's not surprising - it's been one of the biggest trends on the Internet in the past three years. And it's even more powerful now with the popularity of social networking sites like Face book. http://www.free-articles-zone.com/article.php?id=154939 2008-06-20 In another article, I talked about the three things you should have in place before you launch a membership site. To recap: 1. Value: Do you have proven valuable expertise that people are willing to pay for? 2. Products: Do you have a suite of high-value products you already bundle in with your services? 3. Database: Do you have a database of clients and prospects who might be interested in joining your membership site? http://www.free-articles-zone.com/article.php?id=154945 2008-06-20 I recently conducted a teleseminar for First Step members on the topic "Create Your Own Membership Site". In preparing for this teleseminar, I asked members to send me their most pressing questions in advance, so I could make sure I answered them in the teleseminar. http://www.free-articles-zone.com/article.php?id=154951 2008-06-20 I've recently done a lot of consulting to help clients create membership sites. That's not surprising - it's been one of the biggest trends on the Internet in the past three years. And it's even more powerful now with the popularity of social networking sites like Face book. http://www.free-articles-zone.com/article.php?id=154962 2008-06-20 In another article, I talked about the three things you should have in place before you launch a membership site. To recap: 1. Value: Do you have proven valuable expertise that people are willing to pay for? 2. Products: Do you have a suite of high-value products you already bundle in with your services? 3. Database: Do you have a database of clients and prospects who might be interested in joining your membership site? http://www.free-articles-zone.com/article.php?id=154964 2008-06-20 I recently conducted a teleseminar for First Step members on the topic "Create Your Own Membership Site". In preparing for this teleseminar, I asked members to send me their most pressing questions in advance, so I could make sure I answered them in the teleseminar. http://www.free-articles-zone.com/article.php?id=154968 2008-06-20 http://www.free-articles-zone.com/article.php?id=154599 2008-06-19 http://www.free-articles-zone.com/article.php?id=154597 2008-06-19 http://www.free-articles-zone.com/article.php?id=154598 2008-06-19 When I was travelling back from Auckland to Perth recently, I was watching the greatest movie of all time on my iPod. The movie, of course, is Casablanca: It struck me that the last time I was watching this movie, it was at an outdoor cinema, under the stars on the big screen. And the previous time, it was at home, watching a DVD on TV. http://www.free-articles-zone.com/article.php?id=154596 2008-06-19 http://www.free-articles-zone.com/article.php?id=154571 2008-06-19 http://www.free-articles-zone.com/article.php?id=154572 2008-06-19 When I was travelling back from Auckland to Perth recently, I was watching the greatest movie of all time on my iPod. The movie, of course, is Casablanca: It struck me that the last time I was watching this movie, it was at an outdoor cinema, under the stars on the big screen. And the previous time, it was at home, watching a DVD on TV. http://www.free-articles-zone.com/article.php?id=154569 2008-06-19 http://www.free-articles-zone.com/article.php?id=154570 2008-06-19 During my recent trip to Europe, I spent four days in Rome. Unfortunately it rained pretty much all four days I was there. http://www.free-articles-zone.com/article.php?id=142871 2008-05-12 Let me tell you a true story ... http://www.free-articles-zone.com/article.php?id=142874 2008-05-12 On a forum for speakers, one of the participants raised the question about whether to stand firm on fees or whether to reduce them under certain conditions: http://www.free-articles-zone.com/article.php?id=142876 2008-05-12 My area of expertise - the Internet - is constantly changing, so I have to keep up with what's happening. http://www.free-articles-zone.com/article.php?id=142880 2008-05-12 If you're looking to add one new technology tool to your marketing suite next year, it should be a regular podcast. http://www.free-articles-zone.com/article.php?id=142882 2008-05-12 I'm sure you've heard of "Web 2.0" and tools like Facebook, Flickr and YouTube. But you might still be wondering exactly how to use them in your speaking / training / coaching / consulting business. http://www.free-articles-zone.com/article.php?id=142884 2008-05-12 Did I ever tell you about the day I visited every Web site in the world? http://www.free-articles-zone.com/article.php?id=142888 2008-05-12 Most Web site owners have an overriding obsession with getting "site traffic" - in other words, getting more people to visit their Web site. It's as if getting more visitors will automatically mean more customers, and hence more money. http://www.free-articles-zone.com/article.php?id=92064 2007-11-20 Let's face it. Most Web sites are boring. Research about Internet users shows that if you don't capture your site visitor's attention within 8 seconds, they will leave - probably never to return. http://www.free-articles-zone.com/article.php?id=92067 2007-11-20 When most people think of leverage, they think of adding more value to what they already do. And in fact that is the most common way I help clients. http://www.free-articles-zone.com/article.php?id=92070 2007-11-20 Well, here I am on holiday in Italy (in case you hadn't figured that out already). The weather is beautiful, the scenery is spectacular, and the food and wine are plentiful. I seem to be doing nothing but eating, drinking and putting on weight. http://www.free-articles-zone.com/article.php?id=92075 2007-11-20 One of the biggest problems with Web sites is that the very first page on the site is turning people away. Why? Because most Website owners talk about themselves instead of talking about their Website visitor. http://www.free-articles-zone.com/article.php?id=92078 2007-11-20 A few years ago, Stanford University in California, USA conducted a massive survey of over 4,000 Internet users in North America and Europe. Their objective was to answer this question: "What makes a Web site credible in the eyes of Internet users?" http://www.free-articles-zone.com/article.php?id=92082 2007-11-20 Imagine going to your local supermarket and watching the shoppers. They pick up a shopping cart, wander around the aisles collecting their groceries, and eventually take them to the checkout to pay. http://www.free-articles-zone.com/article.php?id=92083 2007-11-20 I've talked to a number of clients and colleagues who have "almost" completed new products - books, e-books, and so on. The trouble is that the last few steps always seem to stretch out, taking longer and longer. http://www.free-articles-zone.com/article.php?id=92088 2007-11-20 Make sure that the words you use on your Web site are benefit-oriented rather than feature-oriented. Instead of telling your potential customers what your product can do (features), tell them what it can do for them (benefits). In other words, describe the product in terms of the result it offers rather than the product itself. http://www.free-articles-zone.com/article.php?id=92091 2007-11-20 If you're an expert, these are the 5 key Internet tools you must use to build credibility, demonstrate expertise and stay on the leading edge of Internet technology for delivering your expertise: http://www.free-articles-zone.com/article.php?id=92098 2007-11-20 Most Web site owners have an overriding obsession with getting "site traffic" - in other words, getting more people to visit their Web site. It's as if getting more visitors will automatically mean more customers, and hence more money. http://www.free-articles-zone.com/article.php?id=89900 2007-11-12 Research about Internet users shows that if you don't capture your site visitor's attention within 8 seconds, they will leave - probably never to return. http://www.free-articles-zone.com/article.php?id=89902 2007-11-12 Many Web site owners put all their eggs in one basket. They assume that somebody will visit their Web site, read all about the products and services on offer, and immediately make a decision to buy. http://www.free-articles-zone.com/article.php?id=89520 2007-11-09 Today's world - more than ever - is about community. As an expert - as somebody with ideas to share with the world - you can no longer rely on authority alone. Certainly not positional authority. You're no longer an expert because you say you're an expert. You're an expert because we say you're an expert. http://www.free-articles-zone.com/article.php?id=88965 2007-11-07 Understand the relationship that you have with people who interact with your business. Broadly, they fall into three categories: The top group, which I call "friends", are your customers - that is, people who have paid you in the past for your products and services. http://www.free-articles-zone.com/article.php?id=88968 2007-11-07 A friend of mine was recently lamenting the fact that he spends too much time trying to persuade people to take action. He said he would much rather tell them to "get over it" and accept the need for his services, and then he could help them really make a difference. http://www.free-articles-zone.com/article.php?id=88971 2007-11-07 Would you like to know one of the easiest ways to sell more products, either on the Internet or in your presentations? Easy: Charge more money. Now you're probably thinking "Duh!" (or words to that effect). But hear me out ... http://www.free-articles-zone.com/article.php?id=87388 2007-11-02 Peter Gow, one of my clients, recently gave me the book, "One Red Paperclip", by Kyle Macdonald. It tells the true story of how he traded a paper clip for a house. Well, not in one trade, but in a series of trades that took him back and forth across North America. http://www.free-articles-zone.com/article.php?id=87391 2007-11-02 One of the things holding people back from creating - and profiting from - information products is that they undervalue their expertise. They don't think they are "good enough" yet, or they don't think their material has any value to their clients. http://www.free-articles-zone.com/article.php?id=87434 2007-11-02 When I talk to experts about creating information products, the most common complaint I hear is, "I don't have the time!" Is that true of you as well? If so, maybe you're not taking full advantage of the material you've already created. Creating new material is fun - and important. But don't overlook the opportunities to take your existing material and spin it into other forms. http://www.free-articles-zone.com/article.php?id=87437 2007-11-02 I first started using the Web in its early days (which was only as far back as 1994). There was no Amazon.com, people were just starting to put Web addresses in e-mail, and Yahoo was just a small Web site being operated by two university students from their spare room. http://www.free-articles-zone.com/article.php?id=87440 2007-11-02 I've looked at hundreds of speaker Web sites, and I reckon I've found the single most important reason why. Actually, there are lots of reasons, but if you don't sort out this one, then nothing else matters. Yep, it's that important. http://www.free-articles-zone.com/article.php?id=84100 2007-10-22 If you're in Australia, you probably know that we're currently going through a huge economic boom, and you probably know it's mainly due to the mining and resources industry in Western Australia (where I live). http://www.free-articles-zone.com/article.php?id=82296 2007-10-15 Many Web site owners struggle to get their site to the top of the search engines. And if you're working in a popular area, believe me - it is a struggle. http://www.free-articles-zone.com/article.php?id=81374 2007-10-11 Lots of people would like to get their Web site to the top of Google's free listings. But that's precisely the problem: You're competing with lots of people. http://www.free-articles-zone.com/article.php?id=80334 2007-10-08 I've just finished reading Seth Godin's book Small Is The New Big. It's a collection of random blog posts made into a book (Now that's an easy way to write a book!) http://www.free-articles-zone.com/article.php?id=79689 2007-10-05 I've just finished reading Seth Godin's book Small Is The New Big. It's a collection of random blog posts made into a book (Now that's an easy way to write a book!) http://www.free-articles-zone.com/article.php?id=79483 2007-10-04 One of the neat things about attending conferences is the chance to share ideas with other experts. And Gihan’s Third Law of The Internet says, For every expert, there is an equal and opposite expert. http://www.free-articles-zone.com/article.php?id=78970 2007-10-02 One of the neat things about attending conferences is the chance to share ideas with other experts. And Gihan’s Third Law of The Internet says, “For every expert, there is an equal and opposite expert.” http://www.free-articles-zone.com/article.php?id=78724 2007-10-01 I'll explain Max's success process in a minute. But first, I'd like you to play along with me and do this little puzzle ... http://www.free-articles-zone.com/article.php?id=77906 2007-09-24 Do you want to build a passive income stream into your current business? Not so fast! Yes, it’s possible, but only a few get it right. http://www.free-articles-zone.com/article.php?id=58661 2007-06-25 In 2005, the New Oxford American English Dictionary declared “podcast” its Word of the Year. So what is podcasting, and why is it an essential business communication tool now? http://www.free-articles-zone.com/article.php?id=58662 2007-06-25 Are you reluctant to spend money? You might be making a costly mistake if you’re not basing your decision on the right factors. http://www.free-articles-zone.com/article.php?id=58663 2007-06-25 Most affiliate programs fail. Miserably. Discover the three key principles behind a successful affiliate program. http://www.free-articles-zone.com/article.php?id=58664 2007-06-25 What’s the secret to getting consistently high traffic to your Web site, regardless of what Google, Microsoft and the other big guns do? Stop trying to trick the search engines, and focus on giving value. http://www.free-articles-zone.com/article.php?id=58665 2007-06-25 How quickly are you responding to on-line service queries? In today’s fast-paced world, your customers and clients expect instant service – anything less is a black mark against you. http://www.free-articles-zone.com/article.php?id=58164 2007-06-22 Are YOU ready to communicate and sell in this international medium, where most Internet users are outside North America and English may be their second language? http://www.free-articles-zone.com/article.php?id=58166 2007-06-22 If you’re writing an e-book or report to be given away for promotional purposes, make it “better than free”. http://www.free-articles-zone.com/article.php?id=58167 2007-06-22 The single most important secret for successful marketing has nothing to do with your products, sales letters, Web site, or other marketing materials. http://www.free-articles-zone.com/article.php?id=58169 2007-06-22 Things are different now. Just because something didn't work once, it doesn't mean it should be discarded forever. It might not have been right at the time, but it's worth giving it another try. http://www.free-articles-zone.com/article.php?id=58170 2007-06-22 One of the biggest problems experts face is that they try to do too much themselves, instead of focusing on what they do best. http://www.free-articles-zone.com/article.php?id=57576 2007-06-20 Have you ever held back from doing something, waiting for the perfect moment? Sometimes it's prudent, but more often it's foolish. http://www.free-articles-zone.com/article.php?id=57577 2007-06-20 If you struggle with the writing process, here's a simple process for putting together a high- quality e-book ... and you hardly have to write a word! http://www.free-articles-zone.com/article.php?id=57644 2007-06-20 The Internet has changed. Things that used to work even a few years ago no longer work now. Discover these secrets for successfully marketing yourself on the Internet now. http://www.free-articles-zone.com/article.php?id=57655 2007-06-20 If you're just the same as everybody else, you'll be compared with everybody else - on price, quality, speed of delivery, client service, and so on. On the other hand, when you establish yourself as an expert, your expertise will count for more than any of these other factors. http://www.free-articles-zone.com/article.php?id=57657 2007-06-20