Don't Sell Too Soon

                                                                                         

When people search the Web, most of them are
asking the question "How can I do X?", not "Where
can I buy X?" If you treat your site visitor by
answering their question rather than promoting
your service, you're serving them better. You'll
also be way ahead of practically everybody else
in your market! While they're pushing products,
you'll be building high-value relationships.

To do this, you must position yourself as an
expert. Because people tend to buy experts for
their expertise, not for their price, it's far
easier for you to later sell your products and
services. If you require a heart transplant, you
don't say "Get me the cheapest heart surgeon!"

Here are four simple ways to demonstrate your
expertise on the Internet.

--- 1. Publish a Newsletter ---

Follow these three rules:

1. Get permission before adding anybody to
your mailing list.
2. Deliver value (not just advertising) in
every issue.
3. Write shorter newsletters, more often.

--- 2. Write Articles ---

The best articles address problems your clients
face in their lives. So forget about the features
of the services you offer, and go right back to
the problems they solve. If you get stuck, ask
your clients!

Then write an article that describes the problem
and its solution.

I can give you a couple of formulas for writing
your articles, but really this isn't rocket
science! Just write about the problem and give a
simple solution for the reader.

--- 3. Write a Blog ---

A Web log (blog) is like an online journal. When
used correctly, your blog can be a powerful
marketing tool for your business.

One easy way to write a blog is to answer the
most common questions that people ask. Again, you'
re tapping into their problems first, and showing
your expertise in solving them.

--- 4. Write a Free E-Book ---

E-books are a great way to promote your expertise,
your business, and yourself - for a very low
cost. You can sell your e-books, of course (and I
do). But I recommend the very first e-book you
write is one you give away on your Web site.

Again, focus on your clients' problems, and write
an e-book that solves them. In fact, if you've
written articles about these problems, just
bundle them together into an e-book!

--- Remember - You're An Expert First! ---

If you're just the same as everybody else, you'll
be compared with everybody else - on price,
quality, speed of delivery, client service, and
so on. On the other hand, when you establish
yourself as an expert, your expertise will count
for more than any of these other factors.

Find out more at http://gihanperera.com/low-cost-
promotion.html

About the author:
Gihan Perera is the author of "The Seven Fatal Mistakes That Most
Web Site Owners Make - And How To Avoid Them" and "Spin: Turn One Idea Into Hundreds of Information
Products". Visit http://GihanPerera.com and get your complimentary copies now.

Article Source: http://www.Free-Articles-Zone.com