The Ten Secrets For Successful Internet Marketing In the 21st Century

                                                                                         

Internet research group Netcraft reported that
there are now over 100 million Web sites on the
Internet. That's a far cry from the few hundred
that were around when I first started using the
Web in 1995.

In that time, the rules have changed. Things that
used to work even a few years ago no longer work
now. That's why I've decided to list these "
Secrets" for successfully marketing yourself on
the Internet now.

Secret #1. Friends, not strangers

Use the Internet to market to "friends" (existing
clients and customers), rather than just looking
to get new customers ("strangers").

Secret #2. High margin, not high volume

Create product/service bundles that have high
value and high profit margins, rather than trying
to sell low-margin items to lots of customers.

Secret #3. Lead with expertise, not sales

People search the Internet looking for
information. Give them the information first,
before you launch into your sales pitch.

Secret #4. Sell on value, not on cost

Your customers don't care how much it costs you
to provide your products and services. They care
about the value you provide.

Secret #5. Generate leads, not sales

It's tempting to think that you can do the entire
sales process on your Web site, without any
effort on your part. This is possible, but
DIFFICULT. Use your Web site to generate a new
lead for your business, and then take over to
deal with the customer directly to make the sale.

Secret #6. Find a market niche, not a wide spread

The Web is now much more competitive than ever
before. The successful Internet marketers focus
on a tightly defined, highly specialised niche
market rather than trying to be all things to all
people.

Secret #7. Build relationships, not transactions

All the money is in the customer, not in the
first sale. Foster the long-term relationship
with your customers, and they'll keep coming back
to you for more.

Secret #8. It's still about people, not computers

Regardless of the technology, it's still about
people buying from people. Make sure your Web
site and e-mail marketing talk to the person
sitting behind the computer.

Secret #9. Create intermediation, not transparency

There's so much information out there now that
your customers are clamouring for experts to sift
through it and deliver it in a way that provides
meaning and value.

Secret #10. Market offline, not just online

The Internet is just another marketing tool. Don'
t rely on Internet marketing alone. Combine your
on-line marketing with off-line marketing methods
as well.


OK, that's it! If you put any of these ideas into
practice, I can almost guarantee that you'll make
a significant improvement in your Internet
marketing.

Find out more at http://gihanperera.com/internet-
marketing.html

About the author:
Gihan Perera is the author of "The Seven Fatal Mistakes That Most
Web Site Owners Make - And How To Avoid Them" and "Spin: Turn One idea Into Hundreds of Information roducts".Visit http://GihanPerera.com and get your complimentary copies now.

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