Stomping authority of women acknowledged by e-tailers

                                                                                         

If the news of there being more female millionaires than men in the age group of 18-44 in UK couldn’t stir the strategic poise of online shopping portals, the recent figures released by National Statistics ascertain the requisite involvement of female section of society in online shopping definitely would.

The gender pay gap (as measured by the median hourly pay) narrowed between 2005 and 2006 to its lowest value since records began and it is reflected through the fact that the median hourly rate for men went up 3.7 per cent to £11.71, while the rate for women increased by 4.2 per cent to £10.24, as published by National Statistics.

Purchasing power of people likely to buy a product and consumption of it has always remained the two most critical determinants in the success or failure of it. Medium connecting these two ends of the same spectrum is the essence of any transaction carried thereafter. With the increasing trend in online shopping (still 10% of retail shopping) and the advent of Cashback portals, market witnesses stiff competition in terms of influencing the consumers making way for novel ideas and their application.

Trends have always been a function of facts and vice-versa. Projecting themselves among female gender and dedicating categories specifically catering to them (flowers, kids stuff, home &garden etc.) is certainly not an adventitious move but a well measured step transpired under the effect of above mentioned facts and figures. It augurs well for consumers as well as these portals, if integrated with an earnest approach.

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