Postcard Printing Details You Need to Consider

                                                                                         

Postcards can be a highly effective marketing tool for your business – as long as they are printed properly. Professional postcard printing can be an art form, and you have to take into considerations several details in order to get the best looking and most useful postcard.

Postcard color

Your postcard needs to capture the attention of the reader as soon as they see it in the mail – otherwise, it is too easy for the reader to discard it without being read. One of the best ways to help your postcards stand out is to use a four color format. Find out what printing type your printer uses (CMYK or PANTONE are the most common ones) and set your computer screen and software to this method. This will ensure that the postcard you see on the screen will be most like the one you actually receive.

Direct mail

Your postcard should include the information that you wish to portray to the customer, as well as the information needed to mail it. Do not forget to have space included for the postage and address. When it comes to mailing, you can choose to fill in the information yourself and affix your own postage, or your printing company may also offer direct mail services from your lists or a purchased list to help save you time.

Postcard Paper

Postcards have to be more durable than other printed materials because they are sent through the mail directly and do not have a protective envelope. Therefore, you will need to choose a heavier card or cover stock on which to print your postcards. You may also look at other paper options, like glossy coating, that will help give your postcards a more professional feel.

Postcard Quantity

You will need to know how many postcards you want to send, and from there, you can pick a package that best suits your needs. Most postcard printers will offer set run amounts in increments of 250 or 500. Buying in these set runs is often the most economical way to commission postcard printing.

Postcard Size

You will quickly want to decide the size of your postcard because it will affect other design elements. It is also a concern when mailing; a 4x6 postcard can be the least expensive to mail, but it is also easier for it to get lost in the mail that a customer receives that day. A larger card can be more expensive, but may be more noticeable (and will also provide more room for information).

Design Template

If you are using a predesigned template to design your postcards, you will want to make sure that the template size matches your planned printing size. Trying to design a 5x7 postcard using a 4x6 template, for example, will cause your images and text to become stretched to fit, which could alter the final product considerably.

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Make sure your postcards create the best impression for your company. Learn about PsPrint’s postcard printing and online printing services that can help you leverage your marketing investments for maximum returns.

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