Social Networking Benefits for Internet Marketing

                                                                                         

Hello again,


Are you hooked up with the latest social networking sites like Twitter, Facebook, and Myspace? If not you are missing out on a lot of free traffic. In this new frontier of social marketing, you can spike your traffic FAST, and if you do it right, you get LONG TERM search engine traffic too. It's really the best of both worlds. Free traffic and higher search engine rankings!

Plus, higher conversions if you are careful with your targeting – in other words, make sure you are searching for the crowd you want, rather than just anybody that is online. Most social networks allow you to “friend” or connect with like-minded people, like Twitter, Facebook, LinkedIn, and others.

Here's the final key ingredient... and that's the fact that social marketing means that the huge flood of EXTRA traffic you are going to get on your site is already PRE-SOLD. You already have a relationship with them... and they are going to convert into customers at a rate you haven't seen since your grandmother visited your lemonade stand when you were a kid.

It's this simple... people like to buy from people that they already know, like, and trust. And your social marketing campaign will give you the kind of presence so that people already KNOW you, LIKE you, and TRUST you before they even hit your web site. It's not rocket science.

In a recent test performed by a well respected marketing analysis firm MarketingExperiments.com, a site that runs online tests and records the results in their newsletters. They recently concluded a 12-month test where they measured the results of social marketing versus buying paid traffic to a series of 4 sites.

Here is what they found…

Using social marketing, they were able to generate over 93,000 visitors to their sites, paying an employee to do the social marketing work for a total of $3600 during that time, resulting in a total cost per visitor of 4 cents.

Then they ran a one month test driving traffic from Google AdWords. Using that strategy, they obtained 2,057 visitors after investing $1,250 in click costs, resulting in a cost per visitor of 61 cents. Four 4 cents versus 61 cents - social marketing yielded a 1,427% better return on their investment. Not bad!

By now I'm sure that you're foaming at the mouth, wanting to dive in and take advantage of the huge opportunity that Social Marketing presents.

My newest product devoted to applying the techniques of getting traffic from social networking, involves three sites that will get your social marketing off to a great start. They are MySpace, Facebook and Twitter.

There are no secrets! It’s all about creating a presence on each one, developing friends and a relationship with your friends! The rest (traffic) comes naturally when you use social networking the right way!

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