Marketing Ideas for Custom Greeting Cards

                                                                                         

Custom greeting cards are a great tool for making personal connections with your customers. When people receive a card in the mail, they appreciate knowing that someone is thinking about them. Such a simple yet personal gesture is a great way to build a loyal customer base.

Build Relationships with custom greeting cards
The purpose of sending cards to your customers is not to advertise or directly market your business. It is much more subtle. With cards, you tell you customers that you care about them and not just their money.

Create Cards with Classic Designs
When you design your custom greeting cards, make sure the image on the front can be used for several different types of events. That way you won't waste money printing lots of different types of cards. You could simply use a professional quality photo of you and your employees. Or you could design one card for the Holidays, one all purpose card, and one for birthdays.

Keep the Design in Line with Your Business' Personality
If your business is traditional, then stick to traditional looking custom greeting cards. On the other hand, if your business is cutting edge or playful, do something out of the ordinary. For example a card for a pediatrician's office might be designed in the shape of a brain and say "Thinking of You on Your Birthday." Even if you have a traditional business, you want to be creative so your card is memorable.

Focus the Cards' Messages on the Customer
All of the text in the card should be directed toward honoring the customer. Don't include advertisements or information about how wonderful your business is. Just wish the customer a happy birthday or happy holidays. The idea is to tell the customer he or she is important.

Send Cards on Holidays, Birthdays, and Special Events
In addition to sending cards for birthdays and holidays, you can send cards to thank customers for their business. You can also send cards to people for special events in their lives such as a marriage or the birth of a baby.

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