Cufflinks Designs By Joe Sloan

A new range of diffusion cufflinks to suit new evolving demands is filtering through to a few boutiques and department stores the world over. Their sincerity and sturdy construction are welcomed by a saturated market.

Economic
Out of something negative comes something positive, this new brand was developed in response to the spiralling economy. But with futuristic vision a long term strategy to further differentiate and diversify.

The Designer
The man behind this great idea; Ian Flaherty. He has carved out a name on the international jewellery design arena. His smart approach to cufflink design marks a new direction in fashion accessory style for men.

No Small Task
Not withstanding the gross market forces of mass production, which have their own right of existence and deliver to another level of demand, creating an entry point for a new fashion product in the current economic climate is no small task. But, actually the ball began rolling long before the crunch, and, so its release is predetermined. Pitching to a new demand makes good economic sense, immediately, and, also sets the stage for its progress on the back of Ian’s performance in the luxury market.

Mass Production
Mass production is not a new concept, it just got bigger. We’ve exposed to it since the industrial revolution which began close to three hundred years ago. It had a profound impact at all levels and went a long way to make jewellery available to the masses and helped narrow the gap between the classes.

Having A Foot In The Door
Having established contacts in retail makes it easier to introduce new concepts, however they require market acceptance. Ian had the initiative to take advantage of his contacts, but more over demonstrates his ability to tack to meet rapidly changing environments, economic and otherwise. These attributes add to the resume of a talented designer.

The Specification Variances
Of course you can’t get a Mercedes Benz at a Fords price. The specifications vary accordingly, but the function remains constant. The Jo Sloane cufflink collection boast similar material composition to the PCL range, such has tarnish free Rhodium and genuine Swarovski Crystals, but, unlike the superiors are not hand polished.

The West end Collection Of Suiting
Another tale: Simon Carter responded in similar fashion by releasing an entry level suit, slim cut to appeal to the young exec that can’t afford the luxury end, and also can’t risk the negative jibes being sighted in a mystery brand of suit. The West end suit is comparable will give Marks and Spencers Autograph series some stiff competition.

The modern day market forces are a far cry from the days of Bea Brummell, the man who created the very first dark suit, but the style has remained fairly true to original form and dead true to its everlasting function. A man in suit portrays, character, trust professionalism and confidence.

The Evolution of Cufflinks
It has been spoken and written many times over: Every significant movement in art can be traced through the design of cufflinks. Jewellers like Cartier and Tiffany crafted work of art cufflinks in mother of pearl, crystal; precious stones...These famous fashion names establish designer cufflinks as the essential accessory for men.

The Benchmark Designers
We take off our hats to clever designers such as Simon Carter who played a major role in modernizing cufflinks way back in the early eighties and Ian Flaherty who carries on the fine tradition.