Sound Branding Company Webpages: Silence is Golden

                                                                                         

If it wasn't bad enough that you can't seem to access a web page these days without having some sort of horrible mouse-over rollout advertising taking up your entire screen, there's a company that's looking to brand your website with a little jingle by using their web page tool.

In theory, this jingle tool brands your website and helps you "connect" to your client base whether they're paying attention or not. I suppose that if you're looking to only sell homes to people who listen to country music or classical or who like the sound of birds chirping, this might make sense, but I highly suspect that this whole "jingle technology" is just as likely to annoy people who come to your site as it is to endear you to them.

The idea of music on your website isn't new; in fact it's been happening for years. Many websites covered with flashing banner ads and animated gifs are still using embedded music in their content to offset their neon yellow and bright red text.

This prevalence is, however, less common than it used to be, thankfully. Many people in our modern age of technology listen to music on their computer or talk to their friends on Skype (or other programs) while they web surf or research things and whether you're enjoying your voluntarily chosen surfing soundtrack with headphones or speakers, it remains voluntary sounds.

The fact is, many of the involuntary sounds that you find on the internet, whether they're encountered on a company website or a flashy bling-infested MySpace page aren't moderated to be unobtrusive. A sound level that is comfortable to listen to music or talk to your friends through a voice chat program seems to guarantee that if you're subjected to random web page noises or music it will in fact be deafening and will cause you to throw your headphones on the floor in self-defence.

Another sad fact is, that I know for many people who make their living doing computer work that requires them to work online and look at websites, nothing is a bigger turn off than a website that plays unwanted music at you. Many of these browsers just get closed so that you don't have to listen to them or risk turning the music back on if you click on any of the links.

I understand that companies looking to make more sales in this economy may well be looking to make their website more like a commercial, but think for a minute what that's like for a client or customer who might actually want to procure your services. Adding a jingle-tone to your website doesn't make it more appealing or professional, it makes it seem gaudy and commercial. Most people want to feel like they're purchasing services from a professional, not a fast-food chain clown. So keep it quiet, keep it classy.

About the author:
To search for Southlake Texas real estate, visit TommyPennington.com. You'll find free, up-to-date property listings, expert advice, and tips for getting the most out of today's real estate market.

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