Meeting New People In South Africa Just Got A Whole Lot More Fun

                                                                                         

Dating should be fun. In fact it should be loads of fun. But if you visit most online dating sites, the first words that come to mind are serious, stiff, formal and possibly even boring. Dating sites might have provided the seed for today\'s cool social networks like Facebook and MySpace, but when it comes to innovation the dating sites have not changed very much. The algorithms used to match people may have gotten more scientific and sophisticated under the hood, but the general process of registering a profile, viewing your \"best\" matches, sending the ones you like a message, and then monitoring your inbox for responses has not changed over the years. This experience can best be described as a one dimensional, one to one process. You introduce yourself to one person at a time, and you correspond with people one on one.

CoolTown, a brand new dating website for the South African market, intends to try a different approach. CoolTown aims to provide a fun social playground where new people can meet, mix and chat. You can share your photos with everyone else, see what other people are up to, start public discussions on topics that are important or interesting to you, and join groups that you think might be fun. If you have always wanted to try Kite Surfing, for example, then join the Cape Town Kite Surfing group. If you prefer running then join a group of runners, or if wine tasting is your thing then join or start a group for that.

If all this sounds like a social network then that is because it is. But instead of a social network where the aim is keep up to date or organise activities with your existing friends (Facebook), this is a social network where the aim is to meet new people that share your interests, and to allow you to explore new interests. Doing things are you interested in with others is fun, and so is trying new things you have always wanted to but never gotten around to. The ultimate point of the site is still to help you meet your soul mate, but the way it aims to achieve that is different. The thinking behind the site is that if you have a platform to socialise and do things you are interested in, then you will end up meeting the right people. Instead of using mathematical algorithms based on a limited number of questions to match you to other members, you will naturally be drawn to the best matches over time by being yourself and using the site to socialise, organise activities and participate in discussions. This is a multi-dimensional, many to many process, which allows people to explore many more connections. In the end that means a better chance of finding the right one, as well as having loads of fun along the way.

About the author:
Daniel Cimring is the CEO of BlackHatMedia, a technology and marketing company that envisions, designs, builds, and operates digital communities. Find out more Visit- cooltown.co.za

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