Big Versus Small: A Catalog Printing Guide

                                                                                         

There are big print catalogs and there are small print catalogs. These are the usual choices that you face in catalog printing. Each however has a distinct advantage and disadvantage to offer your business. In this small catalog printing guide, we will teach you about big and small catalogs and how they can be a great help or be a great burden depending on their use.

What can a big catalog can do for you?
A big catalog is designed for impact and eye catching appeal. If you are catalog printing for a bigger advertising campaign, you will need big color catalogs to help you spread the word. Bigger catalogs means bigger space for your advertising messages and you can present all your products or services into one nice and big catalog layout. That is why for big and major marketing campaigns bigger catalogs are always better if you can manage to print them.

Disadvantages of big catalogs:
Unfortunately though, there are some disadvantages in printing big catalogs. The biggest one and major issue for today is the printing cost. Big catalogs require more ink, more paper and a larger design format. All of this does not come cheap, so it will be very difficult for you to maintain large format catalog printing for long if you have a limited budget.

What can a small catalog can do for you?
Small catalogs on the other had are built for mobility and ease of distribution. Being small, you can easily hand these out to random and potential customers on the street. You can also leave them easily at counters, lobbies and other public places. There will be no hullabaloo about it since they are relatively small. People will have no qualms taking small catalogs, making it an ideal format for marketing campaigns that need to cover a wide and populous area.

Disadvantages of small catalogs:
In terms of small catalogs, the problem that you can encounter is with their impact. Small catalogs are often mistaken for flyers and people usually treat them as such. So it is very easy for them to just throw small catalogs away, or forget them all together. So there is a risk that all that printing can come to nothing and waste away in a garbage can if you are not careful.

So what is the right way? Well the best way is to print a combination of both large and small print catalogs. This covers your bases effectively, giving you some very eye catching advertising tools and an effectively distributed message medium. You just need to manage your deployment effectively so that the best type of catalog reaches the audiences that have the most potential to become customers.

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