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By Robert Johnston [ 16/08/2009 ] Publishing Free Articles Zone articles is subject to our Publisher's Terms Of Service |
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So you have a nice custom made postcard ready for printing. Do you want to cheapen your custom postcard printing costs? There are many ways to print cheap postcards and still maintain the quality of your custom design. In this article we will give you four easy tips to get your custom made postcards at a cheap price. In no time at all, you should be able to print cheap postcards with your special designs still preserved in them.
1. Shop for the best and cheapest printer – One very big determinant in postcard printing costs is the postcard printer. Not all postcard printers have the same setup and some have more competitive prices than others. The key to cheaper postcard printing is to look for the ones with competitive prices. Try looking at the yellow pages and scour the Internet for the cheapest rates available for postcard printing. Judge what you get depending on their services, price and printing quality. With some determination on your side and a little luck the best and cheapest printer for you should come out.
2. Cut down your special printing options – With your printer choice ready, you can still cut that printing bill down by eliminating some special printing options. For example, why not use spot color printing instead of full color printing for your simpler postcard designs? If you plan on printing a lot of postcards, you may want to sacrifice those high quality postcard paper to a more affordable medium quality one. Also, you might want to only apply those special protective coatings in the front of your postcard and not the back. Using these little adjustments, you can probably save 5% to 10% of the overall printing cost.
3. Consider printing in standard or smaller sizes – Another thing that you can adjust to get cheaper postcards is to print on the smallest standard postcard size in your country. The smaller the size of the postcard, the cheaper it is to print per piece. If your design doesn't need any particular size, then you probably should consider the smaller size. Depending on your country, you can also save a lot of money by printing smaller color postcards.
4. Print in bulk – Finally, the age old printing advice also applies. You can save money when you print your postcards in big batches. Big batches or printing in bulk makes it easier for the printers to print your postcards. Since everything can be done in one printing run, the costs of producing the postcards are lowered. The more you print the bigger your discount. So if you are in a direct mail marketing campaign you might want to exploit it and print a whole big batch and save a lot of money.
All in all, by using these tips, you may be able to save around 15%-25% of your printing costs depending on your color postcard order. Of course, this is assuming your are not picky with some of the printing specifics. However, this proves that it is easy to move some options around so that you custom postcards can be printed easily with money to spare. So try the tips out and you won't regret it.
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