Discovering The Power Of Rack Cards And Sales Sheets

The promotional power of rack cards and sales sheets are little known. The typical corporate arsenal of promotions are usually brochures, posters and catalogs, but never the obscure rack cards and style sheets. I am here to tell you that those alternative promotional materials are a lost opportunity that you must take. Rack cards and style sheets both have special benefits that can be really useful for product promotions. Below are a few quick facts that should convince you of this.

The advantages of Rack Cards – Rack cards are basically small one page brochures that are usually placed on racks in lobbies and counters. Most of them have the following advantages:

Easily printable – The first advantage of rack cards is that they are easily printable. Unlike brochures which need to be folded, rack cards suffer from no such limitation. You just print rack cards as is with its current dimensions and you can deploy them already. Besides that however, rack cards are pretty cheap to make since it only has one panel instead of three or more like brochures. Printing quotations are usually cheaper for rack cards than for full color brochures. So all in all it is a very easily printable promotional material.

Mobile promotions – The second advantage of rack cards is its mobile nature. Since it is very small and easily carried, you can deploy them quickly to a myriad of locations. You can place them in brochure racks at the airport, open spaces at the lobby counter or even at other public places like the bus station or community billboard. As long as your rack cards have a nice area to be dropped off, you can basically have your rack cards promote your products everywhere.

Quick read – Finally, rack cards offer a quick and fast read for your readers. Usually its content is more concise and direct to the point. It should not use very flowery words and are usually direct about telling their marketing messages. So for people on the go, this is the perfect promotional tool for them.

Promoting with Sales Sheets – Sales sheets on the other hand are letter sized sheets that detail a certain product's specifications along with other information. They can usually be printed in full color with nice full color images. They are usually printed for products that require a lot of detailed content for people to be able to judge them. Computer packages, Bulk orders and other types of detailed products are best used with style sheets. Below are two of the major advantages of style sheets.

Detailed product information – The best and perhaps the largest reason for printing sales sheets is for their capacity to hold information. Sales sheets can basically provide all the specific details of a product including its dimensions, materials, manufacturing process and other crucial data. Customers who need these exact information can really enjoy the eye for detail with this printed material since it lets them truly judge a product for what it is.

Trouble free printing – Lastly, sales sheets are very very easy to print. You can even just print your sales sheets at home as long as you have a good design and a printer to boot. Since typically sales sheets are printed in normal letter sized paper, you should have no problems with looking for paper as well. So if you want an easily printable promotional with lots of content capacity, style sheets are the best type.

Great! Hopefully that convinces you to try out rack cards and sales sheets for your promotional campaign. It might very useful for you in the future. Try them out.