The worst thing that can happen with website is being excluded from Google index. Google keeps rigorously to SEO best practices and excludes sites having suspicious behavior. Whether you have made any mistake deliberately or unaware of it, you will have to write to Google for re inclusion of website. Below are few tips that can help in quick re inclusion of website:
Find and Fix Errors prior to make any request:
If you think that you have done nothing that violet Google webmaster guideline for SEO then it is wrong assumption. Google never ban or punish any website without any reason, therefore find and fix the error before you write to Google.
Be Humble:
Seeing website out of Google is very frustrating experience for any website owner or webmaster but don’t reflect this frustration in your re inclusion request. Be polite while you write to Google because it is a part of SEO and Google does all these activities to produce best results in organic SERP.
Re Read Webmasters Guidelines:
It is unlikely that they have changed them recently and your website might be violating some of their new rules, thus it is highly recommended that check your website with Google webmaster guidelines.
Don't spam them with back to back mails:
You are not only one who is writing to Google, there are heaps of e-mails that Google receives everyday and you should expect reply within hours thus it is batter to wait for reply. Bombarding Google with tons of e-mails (even polite ones) could only make your situation worse.
Reassure them that it is not going to happen again:
If you are first timer then you might get quick response but if your website is regular with these issues then Google get the impression that you violate their rules very often, they might be reluctant to re include your website. Make sure that you are not going to commit same mistake in future.
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