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By Andrew Michaels [ 02/07/2009 ] Publishing Free Articles Zone articles is subject to our Publisher's Terms Of Service |
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Your cover image or message for door hangers is your front man for the crucial five seconds when people read your marketing door hangers. If you want to print door hangers for effective marketing you must have your cover image designed in such a way to maintain the interest of readers for more than five seconds. If you achieve this, you will usually have better results with your door hanger printing campaign and get your message across. For those clueless out there in printing door hangers, here are four tips to choose and test your door hanger image cover and maintain a reader’s interest for more than five seconds.
Choose straightforward images
The initial thing that you should do is to choose some very straightforward images. If you want to attract people within five seconds you can't choose something that takes a lot of time to understand. You need to dump the mysteriousness factor, and remove any kind temptation to use elaborate or abstract images. This is because you want to deliver your message as fast as possible with the simplest and most attractive image. So choose something straightforward that cuts to the heart of your message. If you are advertising a product, then show it. If you want to present a service then give a picture that shows what you do. With this way, your readers can immediately know what your door hangers are all about.
Develop several prototypes
Now, before you go choosing the first great straightforward image that you can find, it might be a good idea to look for several image options first. Having several options is a good way to choose a successful door hanger image and cover. You might think it is a good cover, but other people's opinions may vary. In fact, the important opinion that you should be listening to is your readers. So try to develop several prototypes of your door hangers that should be of interest to them. This should be your starting point in determining the best door hanger cover for your campaign.
Testing out their impacts
With prototypes ready, you can try testing out their effect and impact in people. Place the door hanger prototypes in the homes of your staff and ask how they reacted to the door hanger? Were they attracted to the door hangers? Did they think it was junk? Was it understandable? Also, try to ask the opinions of your family, friends and colleagues about your door hanger cover. Is it attractive enough for them to buy the product or service? Is it useful? What was the best prototype? All in all, just try to research and test out the impacts of your door hanger prototypes. In the end, you should probably see a favorite of most people that will be your main door hanger for mass production.
Enhancing your designs
Once you have the ideal design ready it should be time to send them out to the printing company. However, before you do that, it might be good to first enhance your designs a little bit. Try to enhance your colors by making them more vibrant using a photo editing tool. Also, at the door hanger printing service itself, ask if you can use high quality inks and paper so that your design looks better and shines in the light. This should enhance your door hanger cover to professional levels.
So that is how to choose and test your door hanger image cover. Hopefully that helps you a lot in making effective color door hangers for your campaign. Good Luck!
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