Making Powerful Marketing Collaterals is Easy as 1-2-3

                                                                                         

Upon entering a restaurant, would the server tempt you more with a suggestion of ‘a pound of steak’ or ‘a pound of succulent Angus beef, grilled to perfection and topped with specially made steak sauce’?

When developing the content for your marketing collateral such as color brochures or flyers, you have to be very descriptive. Your words or your visuals must be able to capture what you intend to offer. In this case, your ordinary steak becomes a connoisseur’s delight. The ordinary pound of steak becomes a gastronomical treat with a few simple words.

This article will talk about how you can improve your marketing strategy with these simple tips. Read on and create powerful collaterals.

1. Use humor. It is said that the humor is the shortest distance between two people. Collect your own stories. Use funny anecdotes. Borrow witty jokes from co-workers or talk show hosts and put your own spit to it. A witty hook in your color brochures would not only capture the interest of your target client, it will also make the entire spiel more amusing.

2. Make your information easier to follow. There is nothing more frustrating than brochures full color ads that is cluttered with information. In other words, nothing beats well-organized, well thought-of marketing collateral. The key here is to make your information memorable by making it easy for the readers to follow. Sign posts help readers go through the entire print. Consider this example:

This steak is not your ordinary steak…

First, it is grilled to perfection according to your desire…

Second, it comes from the best Angus beef farm from the mid west…

Third, it is topped with our specially concocted steak sauce…

3. Keep it jargon free. Woo with simple, easy to understand words that build trust. Keep the heavy words in academic discussions. Always remember that language that tries to impress fails to connect. The aim of your brochures full color is to connect with your readers. As much as possible, veer away from jargons, bureaucratese, and pompous language in your marketing tools.

4. Recap. A good marketing collateral concludes with conviction. Since this is your last attempt to persuade, your conclusion must be able to seal the deal. Most marketing collaterals just end without a good recap. It is like a dinner without dessert. Any good sales pitch must end somehow but always remember that you end with a bang. Consider your ending and design it in a way that it would lead to a favorable decision from your target client.

Need I say more to conclude? Just follow these tips and create wonders in your color brochures.

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