Power Up Your Words with AIDA

                                                                                         

Custom greeting cards can give you the advantage that you need for your business. If harnessed properly, they can give you an advantage when competing for customers.

You might have a very attractive and professional looking greeting card printing that really captures attention. However, you have to stop and evaluate if it has an appealing message. This is an often overlooked marketing essential: What your custom greeting cards say.

Take you your greeting card printing and try to look closely. Look at the words and determine what the greeting card is trying to say. Does it present your business clearly? Is it persuading enough for your customers to give your product or services a try?

The inside pages of your custom greeting card speaks directly to your customers. At this juncture, either you have your customer's attention or you do not. Remember that your greeting card printing is competing with other marketing collaterals like direct mails, flyers, or brochures and this small bit of text determines if you have a business or unrealized profit.

Here are some few tips to give more muscle to your custom greeting cards:

1. Attention.
Your primary aim is to get your readers attention. The overall appearance of your card will determine if your card is worth reading. Balance is the key. Remember that when designing your card, it should not only look good, it also has to fulfill its purpose of effectively advertising your business.

2. Interest
Give you customers a reason to call. Now that you have their attention, the next challenge is to get them hooked. You can achieve this by developing a well thought of key message. What is in it for them to keep on reading your message? Messages like 'If you don’t own one, you are probably missing a lot…' or 'This steakhouse is the best kept secret in town…' Keep your readers reading by offering them something that, as the Godfather would say, 'they cannot resist.'

3. Desire
Now that you got them hooked, the next move is to make them want your product or service Power words like 'Almost 80% off on all red tags…' or 'You will never try any restaurant again…' With words like this, your readers would not have second thoughts about trying your business.

4. Action
Finally, your closing statement should motivate your readers to respond to that desire. You want them to act now and not to dilly-dally about picking up the phone. You want your readers to visit your shop the next time they run out of groceries. Power your text by adding these phrases: 'Call us today to set an appointment…'; 'You'll be glad you visited…’; 'To see is to believe…’; 'Lose 10 calories by just dialing this number now…'

Modify these power phrases to suit your business needs. Alter the text structure and experiment starting with your call-to-action. There are many ways to make your greeting card achieve its purpose of selling your business but always remember AIDA: Attention, Interest, Desire and Action.

About the author:
Kaye Z. Marks is an avid writer and follower of the developments in custom greeting cards and greeting card printing industry.


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