Die Cutting: A Fresh Way To Print Your Collaterals

                                                                                         

If you need to redesign your marketing campaign that will make a difference, die cut printing is the way to go. It adds a unique twist to your otherwise bland collateral because the process allows you to print your ads in whatever shape you desire.

Die cut printing is a process that lets you cut an object, in whatever shape, out of a piece of paper with the help of a steel rule die. The rules used allow the cutter to engrave from the sheet of paper the object that one needs for their collateral. It is the method used by most print providers for doorhangers, pocket folder printing, and the tabs that are frequently associated with the print folders.

The process of die cutting is applied after the sheet of paper, usually square or rectangular in shape, is printed on a press. Only a few print shops are able to produce die cutting. In fact, it’s pretty rare for a printer to have this printing capability. Often, die cut printing orders are outsourced.

For some companies that can provide die cutting, the material is cut into shape after the ad is printed in either a digital or offset press. Then they take the material to the rules for die cutting. They often use two types of steel rules – one is sharp enough to cut through paper, and the other is a scoring rule that can produce the crease for an easy and accurate fold to the collateral.

Before it was applied to printing, die cutting is a manufacturing process often used to produce car keys, some paper products, and flat plastic pieces. They are especially applied to paper and flat plastic pieces that need to be snapped together.

Die cutting is a special process before because the user is limited to produce only flat objects. Hence, if an order was made for more dimensional shapes, molding is often utilized to produce the required results. It is also a process that needs special handling skills as it can cause severe emergencies. An industrial die made to slice through metal can definitely remove a limb that easily.

Dies vary in size because of the object and equipment used to cut out the shapes needed. From a size of a cookie to as big as those of massive cutting machines designed to cut out ship parts, die cut printing can produce the different shapes in sizes that the client would need.

So the next time you’re looking for a way to update your design, try die cut printing. It can definitely help you stand out from amongst your competition.

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