Create Better Collaterals With Borders

                                                                                         

Once you’ve used up all your design techniques you have, you can always rely on borders to help you redesign your collaterals such as your door hanger printing. A door hanger can definitely benefit from unusual and unique designs you can apply to it. Borders can help you do that. Once you’ve applied borders to your collaterals, you may want to use them over and over again.

Borders are additional elements that provides accent to your used and obsolete design. With borders, your door hanger printing can have a totally new look to ensure you get higher probability for a more favorable response.

So how can borders help you achieve greater impact on your door hanger?

For one thing, borders allow you to put two or more ads in one door hanger ad. For example, you can include your tire shine ad along with your car wash promo. When you provide a border, you make it easier for your target clients to differentiate one from the other. This is especially useful when you have more than one message to your target clients. Your door hanger’s limited space can be maximized to carry as well as highlight both ads with the use of borders.

Second, borders can be used as graphic design as well. Many businesses often advertise their business through their borders. An owner of a sports store used different kinds of balls as the border to his door hanger printing. Another business owner has bottles of wine to provide the margin in his collateral.

Another reason that borders are popular is that many people actually likes borders. Studies show that people generally are attracted to borders because they exude feelings of comfort and warmth. Hence, if you want to have more appeal with your door hangers as collaterals, you might want to try borders.

Nevertheless, just like any other design element, borders are not the ultimate design attraction. It doesn’t mean that just because a lot of people use them or are attracted to borders, you also need to have them in your collaterals.

Borders can enhance the appeal of your ad; but sometimes too many borders can also distract and add clutter to your design. The key is to consider your overall design first before you add your borders. If you don’t think it would be necessary to your ad, then don’t include them. It is still best to look at your overall appearance before you decide to add elements to your design.

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