How To Send Your Message In Color

In addition to the style and design of your marketing collateral, one of the significant elements you should worry about is the color you put onto your print job. And assuming you’ve picked out your choice of collateral, say greeting card printing for example, it’s best for you to choose the right colors to increase the impact of your print material.

For one thing, custom greeting cards are popular not only for their design and message, but also for the splash of color in the cards. In fact, the colors found in your greeting card printing sets the tone of your appearance and message. Your color of choice reflects the mood you’re in, as well as the image you would want to convey to your prospects.

Color is considered important because as studies have shown, it provides your custom greeting cards with the appeal to get your target clients interested in what you have to say. Isaac Newton even described color as an element that has the power to influence a person’s character and perception. This very principle later on became the foundation for many accepted theories that linked color to human behavior.

To help you understand the message your color conveys, here are some of the meanings that can be reflected in your greeting card printing:

For primary colors, red generally convey a warm and passionate tone to your cards. That’s why it’s the favorite color for all custom greeting cards on Valentine’s Day. It’s basically the color of the heart.

Blue, on the other hand, reflects comfort and serenity, which allows your readers to feel calm and relaxed. It symbolizes water and the sky – two of the elements associated with tranquility and peacefulness. An exception of course is when the waters you choose to include in your card’s design are that of the raging waters.

Yellow symbolizes fun and cheer. Most outdoor activities are represented by this cheerful primary color that many businesses that deal with sports and outdoor leisure usually have it in their ads.

For the secondary colors, green represents nature and the environment. It reflects balance and tranquility to your elements. Green is also the color of money and success that’s why many banks and financial institutions are fond of this secondary color.

Orange communicates energy and enthusiasm. For those involved in emergency services, orange is the secondary color to suggest safety and protection from any crisis. In fact, it’s the universal color for emergency preparedness and disaster awareness. You can see this secondary color for road cones, hard hats, and safety jackets.

Violet is associated with royalty, hence, it’s the favorite color for many kings and queens. When used in marketing, this secondary color exudes confidence and credibility that many businesses want to include it in their marketing campaigns.

For neutral colors, you might want to use black as a sign of professionalism and formality; white to convey cleanliness and transparency; and, security and modernity for gray.