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By Andrew Michaels [ 19/02/2009 ] Publishing Free Articles Zone articles is subject to our Publisher's Terms Of Service |
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Door hangers are a good tool for advertising. However they can be an expensive tool as well. If you are finding yourself with a smaller budget lately for printing because of the economy, its time to cut costs. Don't worry, there are a lot of strategies that you can do to cut the cost of door hanger printing while still maintaining their quality. Below are a few cost effective tips when printing door hangers.
Print full color only on one side
Door hangers have two sides. The front where your main message is, and the back where you can place some supporting details and images. If you want to save cost, you can print in full color in the front of the door hanger, while going gray scale or black and white at the back. Most door hanger printing companies can offer this option, and usually they will give it at a reduced printing rate. This is a great way of maintaining the full quality and impact of your front message, while saving money on the small details that are printed at the back. Cool huh?
Choose a design with two or three colors
If you still need to cut costs, you can also sacrifice a little color quality on your front design for the door hanger. Some printing companies offer cheaper printing rates if your design has only two or three colors. This saves them on ink costs, so they can offer the cheaper price to you. If you have a simple enough door hanger design you can opt for this to save even more money in printing.
Manipulate the door hanger shape/size
Besides color, another way that you can save money in door hanger printing is by changing the door hanger's shape or size. Most door hangers have a big enough standard size. If you decrease this just a little bit, and then compensate by changing its shape, you can have an interesting door hanger design but at a reduced cost because of the smaller size. For example, instead of having a rectangular door hanger, you can try a square or a circle shaped door hanger. These shapes may be considerably smaller which will net you some savings in printing cost. With there interesting form however, their smaller size won't be a hindrance since people will be curious at the interesting shape at their door.
Consider different paper options
Another thing that you can adjust is the paper of the door hanger itself. Most door hanger printing companies can offer you different options in terms of paper quality. If you really really need to cut cost, they you can opt for “more affordable” paper materials as the door hanger print medium. Beware though that lower quality paper means less durable door hangers. Try to find the best deals possible so that you can print on at least medium quality paper that is within your budget.
Design your door hangers yourself
Lastly, you can save money by designing your door hangers yourself. Hiring a graphic artist or layout designer can cost a lot. If you are a person with a creative mind, why not try designing the door hanger yourself? Graphics editing software are easy enough to learn as long as you are willing enough to learn and have the time. This gives you the added bonus of having full control of the design process, while still saving the money that you would've spent hiring an artist.
So those are the tips on cost effective door hanger printing. They are simple ideas, but they will net you a 25-50% reduction in your door hanger printing costs. Play your cards right and you might even save more. Happy printing!
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