Subway Diet

                                                                                         

Ask anyone about the Subway Diet and they'll tell you about Jared who dropped 245 pounds in a single year just by eating Subway. If you ever wanted to know how this whole thing got started, keep reading.

Like man college students Jared Fogle worked a part time job, his at an adult book store, to pay for college. His weight reached 425 pounds thanks to sitting around all day – in class and at work – munching on snacks. Needless to say his weight and health situation had become critical. Jared wanted to find a way to lose weight.

He tried and failed with many diets because he had too much time and too much temptation to cheat. But then he found a Subway shop near his dorm. The seed of the Subway diet was planted. Jared changed his daily diet to nothing but a sandwich, baked chips and a diet soda for lunch and dinner, walking the 3 mile round trip for each meal. He went from consuming 10,000 calories daily to about 900, while adding a 6 mile hike to his daily routing. One year later Jared's Subway diet had melted 245 pounds from his frame.

How did this Subway diet become a national ad campaign for the Subway chain? After losing the weight Jared ran into a friend who worked with the school paper. This buddy barely recognized Jared, so he decided to write an article about his amazing weight loss. Men's Health magazine picked up the story as part of an article about weird diets that work. When a Chicago Subway owner read the story he contacted his advertising agency about making it into an ad. The local agency brought the idea to Subway's national ad agency, but they hated the idea, so the local guys paid out of pocket for Chicago commercials featuring the Subway diet.

Soon the Subway diet was a success. Suddenly Jared and his Subway diet were everywhere – in newspapers, on television, even on Oprah. Subway's national ad people contacted the Chicago ad people about airing the ad nationally.

The Subway diet has worked for a lot of people. But keep in mind that Jared's extreme program of calorie cutting and extreme weight loss are, in general, potentially dangerous. His plan of cutting calories and exercise are well known to lead to weight loss and a healthy life style.

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